business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » Business Marketing Strategies http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » Business Marketing Strategies http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no corporate internet marketing strategies http://www.stephenccampbell.com/corporate-internet-marketing-strategies/ http://www.stephenccampbell.com/corporate-internet-marketing-strategies/#comments Sun, 31 Oct 2010 20:08:16 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=639

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]]> http://www.stephenccampbell.com/corporate-internet-marketing-strategies/feed/ 0 0:00:01 With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate ... With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation ..... [I say this because in many cases directors and CEOs have not fully incorporated the internet into their daily lives or are not fully conversant with the workings of the internet and terms such as podcasting, linking, social networking, linking, article marketing and other relevant terms]. So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :- promotion channel consumption channel For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing. I'd like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats. We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients. With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple - it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share. As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions. As always, I am interested in any thoughts you may have, get in touch if there is anything you'd like to discuss. To your success, -Stephen C Campbell // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none ... advertising, business branding, Business Consulting, Business Innovation, business strategy, distribution channels, Internet Marketing, marketing, Mobile Marketing, multi channel marketing, podcasts, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no internet marketing consulting http://www.stephenccampbell.com/internet-marketing-consulting/ http://www.stephenccampbell.com/internet-marketing-consulting/#comments Thu, 07 Oct 2010 16:28:47 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=601

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]]> http://www.stephenccampbell.com/internet-marketing-consulting/feed/ 0 0:00:01 It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis there has been in ... It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user is taken up in distribution channel management and dynamics and; this is an area that I spend a lot of time consulting in. However, with that said the internet is being used to assist with distribution channel management as well as in pushing products through various other channels to get to the end user. So what should companies [large and small] do in order to get going with fully incorporating the internet into their overall business marketing strategies ?? I would advise to stop and consider two aspects :- The internet as a promotion channel The internet as a consumption channel That is to say, ensure that there are two distinct strategies on the table for tackling how the organisation communicates with the end user in order to get the message of the product and/or service out to the world at large using the internet. Second, consider how existing products/service may be modified in order to allow the user customer to sample or fully consume the company's offerings via the internet. These are but two of the items that I consider when going through the thought process of developing a marketing strategy and using the internet as a primary marketing channel. Any thoughts / comments / want me to help to your business ? Feel free to get in touch ? -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, email marketing, Internet Marketing, marketing Stephen C Campbell MBA, MSc, MCIM no no Business Marketing Strategies For Small Businesses http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/ http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/#comments Wed, 23 Jun 2010 20:03:18 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=538

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]]> http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/feed/ 0 social media marketing strategies http://www.stephenccampbell.com/social-media-marketing-strategies/ http://www.stephenccampbell.com/social-media-marketing-strategies/#comments Fri, 09 Apr 2010 11:01:01 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=518

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]]> http://www.stephenccampbell.com/social-media-marketing-strategies/feed/ 0 0:00:01 I am in the middle of preparing material to deliver corporate business strategy training and will be covering social media marketing strategies. The case in point ... I am in the middle of preparing material to deliver corporate business strategy training and will be covering social media marketing strategies. The case in point is that when many corporations look to make use of the new technologies - there is very often confusion and overwhelment in terms of which direction to follow; which tools to use, how often etc. Shal they use :- Blogs Search Engines News Engines Other Websites Micro Blogging Peer Reviews Feeds .... and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business. The key lesson, learning or take away point is to put critical focus on the organisation's message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say. As we roll out our strategic seminars that focus on combining the new technologies with 'traditional existing business marketing strategies - do get in touch if you'd like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies. Thanks for reading, Stephen C Campbell business branding, Business Consulting, business strategy, email marketing, Home Business, Internet Marketing, london business, marketing, Persuasion, podcasts, social media marketing Stephen C Campbell MBA, MSc, MCIM no no top ten business books http://www.stephenccampbell.com/top-ten-business-books/ http://www.stephenccampbell.com/top-ten-business-books/#comments Fri, 26 Mar 2010 21:35:15 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=505

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]]> http://www.stephenccampbell.com/top-ten-business-books/feed/ 0 Business Testimonial – Construction Project Management http://www.stephenccampbell.com/business-testimonial-construction-project-management/ http://www.stephenccampbell.com/business-testimonial-construction-project-management/#comments Sun, 22 Nov 2009 18:25:30 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=410

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]]> http://www.stephenccampbell.com/business-testimonial-construction-project-management/feed/ 0 0:00:01 I consulted with a company operating largely in the Construction, Project Management industry ... ... here in the UK; we worked over the phone after I ... I consulted with a company operating largely in the Construction, Project Management industry ... ... here in the UK; we worked over the phone after I review their Business Marketing Strategies in line with their website and overall internet presence [having a website does not mean that one has any presence on the internet !!]. I include a brief transcription of some of the feedback I received from one of the key decision makers. Many thanks for the time you gave [our company] to review our existing web site and business. You very quickly appreciated our business needs and challenges without a lot of input and this maximised the time allotted to the tasks. Your suggestions for improvements hit the right spots and has generated some new vigor around our marketing strategy. The idea of being global in our offering was especially refreshing and could really have an impact. Thank you and we look forward to working with you again. Peter Grear - http://www.sabianltd.co.uk/ Business Consulting, business strategy, testimonial post Stephen C Campbell MBA, MSc, MCIM no no Business Internet Marketing Strategy Consulting For Your Business http://www.stephenccampbell.com/business-internet-marketing-strategy-consulting-for-your-business/ http://www.stephenccampbell.com/business-internet-marketing-strategy-consulting-for-your-business/#comments Sun, 27 Sep 2009 13:32:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=356

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