business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » Business Marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Thu, 15 Dec 2011 12:20:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » Business Marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no business to business branding http://www.stephenccampbell.com/business-to-business-branding/ http://www.stephenccampbell.com/business-to-business-branding/#comments Tue, 14 Jun 2011 21:44:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=751

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]]> http://www.stephenccampbell.com/business-to-business-branding/feed/ 0 0:00:01 Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in ... Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues. In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the U.S. and S.E. Asia]. Some things to consider :- purching frequency purchasing quantity brand equity brand positioning brand relevance ... and many other terms which need to be understand and worked on in order to develop excellence as a business to business supplier. When we consider that the strength of the business that we are selling to is directly proportional to the strength of the brand of the weakest component - we want to ensure that our brand is not the cause of say - the production line stopping end user customers having to make returns The above is when we consider product quality but what about sales and marketing ? Of course we will take steps to market our products to our business partner but whose responsibility is it to create pull in the market place ? Could we take steps to co market our business partners product ? Considering that the more that they sell the more revenue we will generate - depending on our product and/or service, maybe we could move from simply selling product to a business partner and leaving them to perform all of the marketing promotion. Maybe we could move to education the market place, training our business to business partner and many other specific activities depending on the development of the strategy. Strategy development can take many months but in the first instance I would typically run a day's seminar on the topic [anywhere in the world - based on demand]. Hopefully, I have touched on a few points which can serve as food for thought so you can take and use in your business. Should you wish to make contact to explore working together - do not hesitate to get in touch. To your business success, Stephen C Campbell business branding, Business Consulting, business strategy, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no oem business development http://www.stephenccampbell.com/oem-business-development/ http://www.stephenccampbell.com/oem-business-development/#comments Wed, 01 Jun 2011 19:32:14 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=756

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]]> http://www.stephenccampbell.com/oem-business-development/feed/ 0 business branding strategies http://www.stephenccampbell.com/business-branding-strategies/ http://www.stephenccampbell.com/business-branding-strategies/#comments Tue, 03 May 2011 15:08:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=744

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]]> http://www.stephenccampbell.com/london-internet-marketing/feed/ 0 best marketing consultants http://www.stephenccampbell.com/best-marketing-consultants/ http://www.stephenccampbell.com/best-marketing-consultants/#comments Thu, 20 May 2010 20:48:15 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=536

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]]> http://www.stephenccampbell.com/best-marketing-consultants/feed/ 1 innovation in business management http://www.stephenccampbell.com/innovation-in-business-management/ http://www.stephenccampbell.com/innovation-in-business-management/#comments Tue, 27 Apr 2010 11:59:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=526

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]]> http://www.stephenccampbell.com/innovation-in-business-management/feed/ 0 0:00:01 Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant ... Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates - we can see that those companies that did not rest on their laurels are the ones that surge forward. One of the key trends was that of the increase in Asia companies such as : China's high speed bullet trains China's wind turbines South Korea's Hyundai South Korea's LG Electronics Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses. Herein is the key learning from this post - keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter. HTC were a contract manufacturer for many years for ... Microsoft Google Verizon NTT Docomo T Mobile Sprint Nextel ... and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message. To end with this theme of innovation, the question I'd like you to consider is - what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us. We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close - I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible. We will speak more about innovation in another posting - for now, don't hesitate to contact me if you have any comments or would like to talk about business consulting in general. Best, -Stephen C Campbell <br /> <br /> // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGH... business branding, Business Consulting, Business Innovation, business strategy, emerging markets, globalization, Internet Marketing, london business, small business Stephen C Campbell MBA, MSc, MCIM no no top ten business books http://www.stephenccampbell.com/top-ten-business-books/ http://www.stephenccampbell.com/top-ten-business-books/#comments Fri, 26 Mar 2010 21:35:15 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=505

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]]> http://www.stephenccampbell.com/top-ten-business-books/feed/ 0 Business Sales Marketing And The Internet http://www.stephenccampbell.com/business-sales-marketing-and-the-internet/ http://www.stephenccampbell.com/business-sales-marketing-and-the-internet/#comments Thu, 29 Oct 2009 11:10:49 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=369

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]]> http://www.stephenccampbell.com/business-sales-marketing-and-the-internet/feed/ 0 0:00:01 The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation ... The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners. It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business - not the products and services that are on offer ! The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large - [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention. The process of marketing is used to effectively target just 'who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet - it is a wonderful tool and the subject that I am being asked to speak about the most. In short - we have to use the internet as a supplementary tool to act in conjunction with the 'standard offline strategies and processes that have been developed. The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message. Any thoughts on this ? need my services ? get in touch. Best, -StephenCC business branding, Business Consulting, business strategy, email marketing, Home Business, Internet Marketing, List Building, make money, marketing Stephen C Campbell MBA, MSc, MCIM no no Some Business Marketing Strategy Consulting Thoughts http://www.stephenccampbell.com/some-business-marketing-strategy-consulting-thoughts/ http://www.stephenccampbell.com/some-business-marketing-strategy-consulting-thoughts/#comments Wed, 07 Oct 2009 17:40:55 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=364

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]]> http://www.stephenccampbell.com/some-business-marketing-strategy-consulting-thoughts/feed/ 0 0:00:01 Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a ... Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large. When we look at how business has developed over time we can see that we are in a highly competitve market place and we can also see that there are so many people who have decided to startup and work in their own; small work from home businesses. This within itself is such a great thing but with that comes many challenges which we shall touch on in this article. As a Business Marketing Strategy Consultant – one of the things that I am faced with and see in my working life is the fact that the Small and Medium Enterprise Business Owners are in fact experts at their particular field. That may be Makeup, Woodworking, Car Mechanics, Medical and the list could go on and on. Now when it comes to developing a coherent Marketing Strategy – I liken it go one opening up a restaurant and hiring a specialist to prepare the food, to wait on the tables, to serve at the bar and all of the other necessary tasks that are necessary for the smooth functioning of the eating establishment. You can go on to compare this with all that is needed in order to develop a Strategic Business [Internet based] Marketing Strategy from which to establish ones livelihood. Based on my experience in conducting business in over 25 countries throughout Europe, the U.S. and the Far East I know tend to focus on three main components i.e. Channels to Marketing Marketing Categories Marketing Segmentation Before I start with anything though – I will work on developing the message that the client has to ‘say about themselves and of their product and service. More than anything else, the small business owner is encouraged to seek out and to use the very best Business Marketing Strategy consultating services that they can; this will end up saving a lot of time not to mention the amount of monies that they will will end up not losing buy having spent the money up front on using a Strategic Consultant. bristol business, business branding, Business Consulting, business strategy, Internet Marketing, london business, marketing Stephen C Campbell MBA, MSc, MCIM no no