The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.

 

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It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !

The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.

The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ’standard offline strategies and processes that have been developed.

The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.

Any thoughts on this ? need my services ? get in touch.

Best,

-StephenCC

Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales …..

 

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…. Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott’s ‘My Business Is My Business [Learn How To Earn A Fortune'] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

• Why Do You Want To Start A Business ?
• Putting Your Vision Into A Strategic Marketing Plan
• Exuding/Creating Confidence In Your Business
• Financing Your Business
• Running A Customer Focussed Business

… in line with previous week’s discussions and our review of Tom Peter’s ‘The Brand You 50′ and the specific discussion on :-

• What do I want to be ?
• What do I want to stand for ?
• Does my work matter ?
• Am I making a difference ?

… [this is taken from page 18] >>> in line with that; if you’ve listened the program you will be familiar that I am always talking about the importance of

• Categories
• Segments
• Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott’s book ‘My Business Is My Business’ is spot on and very relevant in today’s economic climate, I will be completing the review sometime soon – in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.

 

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During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.

Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.

-Stephen C Campbell

Based on my relevant background combination of Education and Experience is Business Sales and Marketing …

 

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… Development and using tried and tested processes; I am fortunate enough to be able to work with business owners spanning different industries. Here is a testimonial from one Business Owner following one of my thought provoking business strategy sessions.

As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from Christy Jade who is a fashion designer …

“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : Christy Jade Ho”

… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.