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	<title>business internet sales &#38; marketing consulting strategies &#187; Business Sales</title>
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	<link>http://www.stephenccampbell.com</link>
	<description>sales, business, internet consulting marketing strategies</description>
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	<copyright>2006-2007 </copyright>
	<managingEditor>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</managingEditor>
	<webMaster>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</webMaster>
	<ttl>1440</ttl>
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		<title>business internet sales &#38; marketing consulting strategies &#187; Business Sales</title>
		<link>http://www.stephenccampbell.com</link>
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	<itunes:subtitle>Stephen C Campbell\&#039;s business internet marketing strategy podcasts</itunes:subtitle>
	<itunes:summary>Business Internet Marketing Strategy podcasts read by Stephen C Campbell</itunes:summary>
	<itunes:keywords>business, strategy, consulting, internet, marketing, tactics, distribution, channel</itunes:keywords>
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	<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
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		<itunes:name>Stephen C Campbell MBA, MSc, MCIM</itunes:name>
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		<item>
		<title>business to business internet marketing</title>
		<link>http://www.stephenccampbell.com/business-to-business-internet-marketing/</link>
		<comments>http://www.stephenccampbell.com/business-to-business-internet-marketing/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 22:01:42 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital internet marketing]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Business Internet]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Content Generation]]></category>
		<category><![CDATA[Decision Makers]]></category>
		<category><![CDATA[Internet Marketing Tools]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Sales Cycles]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[strategic internet marketing]]></category>
		<category><![CDATA[Use Of Internet]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Video Text]]></category>

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		</item>
		<item>
		<title>Business Sales Marketing And The Internet</title>
		<link>http://www.stephenccampbell.com/business-sales-marketing-and-the-internet/</link>
		<comments>http://www.stephenccampbell.com/business-sales-marketing-and-the-internet/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 11:10:49 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Business Leaders]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Conjunction]]></category>
		<category><![CDATA[Direction]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Heart And Soul]]></category>
		<category><![CDATA[Heart Soul]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Marketing And The Internet]]></category>
		<category><![CDATA[Marketing Internet]]></category>
		<category><![CDATA[Marketing Tool]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[sales marketing]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[Topics Of Conversation]]></category>

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		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation ...</itunes:subtitle>
		<itunes:summary>The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.



It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business - not the products and services that are on offer !

The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large - [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.

The process of marketing is used to effectively target just 'who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet - it is a wonderful tool and the subject that I am being asked to speak about the most. In short - we have to use the internet as a supplementary tool to act in conjunction with the 'standard offline strategies and processes that have been developed.

The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.

Any thoughts on this ? need my services ? get in touch.

Best,

-StephenCC

  



     



   



       


  

</itunes:summary>
		<itunes:keywords>business branding, Business Consulting, business strategy, email marketing, Home Business, Internet Marketing, List Building, make money, marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>My Business Is My Business &#8211; A Review</title>
		<link>http://www.stephenccampbell.com/my-business-is-my-business-a-review/</link>
		<comments>http://www.stephenccampbell.com/my-business-is-my-business-a-review/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 10:20:56 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Collaboration]]></category>
		<category><![CDATA[Business Financing]]></category>
		<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Business Radio]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Collaboration Ideas]]></category>
		<category><![CDATA[Confidence]]></category>
		<category><![CDATA[Economic Climate]]></category>
		<category><![CDATA[Favour]]></category>
		<category><![CDATA[Financing Your Business]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Marketing Channel]]></category>
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		<category><![CDATA[Radio Program]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Sheila]]></category>
		<category><![CDATA[Start A Business]]></category>
		<category><![CDATA[Strategic Marketing Plan]]></category>
		<category><![CDATA[Work Matter]]></category>

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			<enclosure url="http://www.stephenccampbell.com/audio//UjimaSheileElliottReviewi.mp3" length="8209580" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales .....



.... Marketing, The Internet, Globalisation and more !! I made ...</itunes:subtitle>
		<itunes:summary>Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales .....



.... Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott's 'My Business Is My Business [Learn How To Earn A Fortune'] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

	Why Do You Want To Start A Business ?
	Putting Your Vision Into A Strategic Marketing Plan
	Exuding/Creating Confidence In Your Business
	Financing Your Business
	Running A Customer Focussed Business

... in line with previous week's discussions and our review of Tom Peter's 'The Brand You 50' and the specific discussion on :-

	What do I want to be ?
	What do I want to stand for ?
	Does my work matter ?
	Am I making a difference ?

... [this is taken from page 18] &#62;&#62;&#62; in line with that; if you've listened the program you will be familiar that I am always talking about the importance of

	Categories
	Segments
	Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott's book 'My Business Is My Business' is spot on and very relevant in today's economic climate, I will be completing the review sometime soon - in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

 





</itunes:summary>
		<itunes:keywords>Uncategorized</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Business Radio Interview</title>
		<link>http://www.stephenccampbell.com/business-radio-interview/</link>
		<comments>http://www.stephenccampbell.com/business-radio-interview/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:51:18 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Medium Enterprises]]></category>
		<category><![CDATA[News Story]]></category>
		<category><![CDATA[Radio Interview]]></category>
		<category><![CDATA[sales marketing]]></category>
		<category><![CDATA[Shape]]></category>
		<category><![CDATA[Stephen C]]></category>

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			<enclosure url="http://www.stephenccampbell.com/audio/businessinterviewAug0309.mp3" length="1" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business ...</itunes:subtitle>
		<itunes:summary>As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales &#38; Marketing Strategies the Small &#38; Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.

During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.

Take a listen and let me know what you think - get in touch if I can be of use to you in any shape or form.

-Stephen C Campbell

 

</itunes:summary>
		<itunes:keywords>Internet Marketing, podcasts, small business</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Business Testimonial &#8211; Beauty Industry</title>
		<link>http://www.stephenccampbell.com/business-testimonial-cosmetics-industry/</link>
		<comments>http://www.stephenccampbell.com/business-testimonial-cosmetics-industry/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 11:11:03 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[testimonial post]]></category>
		<category><![CDATA[Beauty Industry]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing Display]]></category>
		<category><![CDATA[Relevant Background]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[sales marketing]]></category>
		<category><![CDATA[Strategy Sessions]]></category>
		<category><![CDATA[Testimonial]]></category>

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			<enclosure url="http://www.youtube.com/watch?v=h-lDyaFevTY" length="1" type="application/unknown" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>Based on my relevant background combination of Education and Experience is Business Sales and Marketing ...

... Development and using tried and tested processes; I am ...</itunes:subtitle>
		<itunes:summary>Based on my relevant background combination of Education and Experience is Business Sales and Marketing ...

... Development and using tried and tested processes; I am fortunate enough to be able to work with business owners spanning different industries. Here is a testimonial from one Business Owner following one of my thought provoking business strategy sessions.</itunes:summary>
		<itunes:keywords>Business Consulting, business strategy, testimonial post</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Business Testimonial &#8211; Fashion Designer</title>
		<link>http://www.stephenccampbell.com/business-testimonial-fashion-designer/</link>
		<comments>http://www.stephenccampbell.com/business-testimonial-fashion-designer/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 09:09:58 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[testimonial post]]></category>
		<category><![CDATA[Business Fashion]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Business Training]]></category>
		<category><![CDATA[Christy]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Fashion Designer]]></category>
		<category><![CDATA[Heart And Soul]]></category>
		<category><![CDATA[Jade]]></category>
		<category><![CDATA[Marketing Process]]></category>
		<category><![CDATA[Marketing Training]]></category>
		<category><![CDATA[Mysteries]]></category>
		<category><![CDATA[Pleasure]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[Small Business Owners]]></category>
		<category><![CDATA[Technicalities]]></category>
		<category><![CDATA[Testimonial]]></category>
		<category><![CDATA[Training Session]]></category>
		<category><![CDATA[Westminster]]></category>

		<guid isPermaLink="false">http://www.stephenccampbell.com/?p=440</guid>
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