It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in the conversation or maybe viewed on a business card.

Now consider the rise in use of mobile phone, or should we say – smart phones and the number of tablet devices that are being used to access the internet on a daily basis. It is with that in mind we can attach the significance of businesses making their websites easily accessible for mobile devices.

So the question is, are you a local business owner ? are you responsible for marketing your business and for getting the message out to the world at large ? if so then what is the current state of your website in terms of allowing clients to have easy access to the content that they are looking for within your site.

Due to the market demand and customer feedback we have started to provide mobile marketing websites for businesses – take a look at our sister websites over at http://www.MobileMarketingBusinessWebsites.com/ which will give you an idea of the what a mobile website is, why you need it for your business and how you can get in touch with us so you too can have the right mobile website for your business.

When we say ‘the right’ mobile website for your business, what do we mean ? well to be brief, most of the times when someone is searching on a mobile phone, they are not interested in reading an essay on your company, they most probably want to know your location and in many cases just want to call your business. This is where the ‘Tap To Call’ mobile website comes into play – this gives the searcher a simple mobile website of your business with only a few options, one of which is a BIG BUTTON which when they tap it; they call direct to your company.

As you continue to plan and refine your business strategy – be sure to include the mobile marketing specifics into all of the marketing execution that you do.

To your mobile marketing success,

-Stephen C Campbell

 

It is essential if you are starting a new, home-based business that you plan every possible thing that could happen. Not only does this help you reach a goal for the future, it also helps if you are trying to get financing for your

home-based business. This important information is what makes up a home business model. And there are four basic components of each stage of building a business. A great business model can only be composed after the components of each stage have been identified.

The components of a home business model include the infrastructure. The core capabilities are capabilities and competencies necessary to execute a company’s business model. The partner network is the business alliances with complement other aspects of the business model and the value configuration, which is the rationale that makes a business mutually beneficial for a business as well as its customers. The offering of a home business model is the value proposition.

These are the products and services a business offers. In short, it is what the customer gets for what the customer pays. A customer can evaluate a company’s value on two broad dimensions with multiple subsets. The vendors marketing and sales efforts offer a customer value proposition. Next come the customers. You need to know who your target customers are, the target audience for your business products and services.

The distribution channel is the means, which a company delivers its goods and services to a customer. This could be through a simple means as the postal service or a major trucking company driving your products across country. Customer relationship is key in a business model.

Japanese Business Cards

I had such a wonderful time and experience managing and conducting business in Japan, we managed to grow the business from within Japan to South Korea, India & Taiwan and were in discussions with the very company who years later

purchased the PC business from IBM – Legend. I found one of my Business Cards so decided to display it here, for no other reason than to be able to remind myself of the very tough [but fun] times I had conducting business in the Land Of The Rising Sun.

Yoji, Hro, Kengo, Makiko and the rest – sorry we lost contact, if you happen to stumble across this, do get in touch.

Yoroshiku Onegaishimasu

When considering your product or service it is imperative to consider your survival or preferably dominance in the marketplace as relating to making a profit. Part of the overall process is to  gather information or make intense research prior to starting their investment in a particular niche of the market. This research should be based on several aspects which include.

Your competitors

Your best potential customers

Market predisposition towards your product and service

Your funding

Your charges

Your ability to attract more people towards your service and products.

This is a starter to get you thinking like a business strategist, to learn more about business and marketing – get my ‘Components Of A Marketing Strategy’ report at :- http://www.businessmansencyclopaedia.com/

Stephen C Campbell

The 3rd and final part of the post :-

The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the day to day activities and don’t feel they have the background skills and time to work on using these method for driving business.

As a business owner it is critical to embrace the fact that one should be continually investing in themselves and in their businesses. So, in this respect one can hire a consultant or hire a technical graduate or intern to learn and implement in this area.

In addition to using the Web 2.0 tools it is advised to be creating products based on ones skill set to take advantage of the global customer base which their business’ internet presence gives them. The theme and key point is that ones website is more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset.

Me and my team are available to work with  business in any location, get in touch if you need some help.

Stephen C Campbell

Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business.

Now in addition to instructing and coaching our clients in the fundamentals of marketing and devising strategies focusing on channel marketing, creating a compelling value proposition and producing products and services to fit into the appropriate categories of the market. We now incorporate a section into our consulting on instructing business to take advantage of the amazing opportunities which exist for using the internet to drive one’s offline business.

Fortunately with a background in traditional offline marketing and have my experience gained in conducting business in over 20 countries throughout Europe, the U.S. and the Far East coupled with the embracing the new technologies has given our customers the edge and the tools to use the new technologies via the power of the internet to grow their businesses.

More on this in a subsequent post,

Stephen C Campbell