business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » channel marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » channel marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no market segmentation on the internet http://www.stephenccampbell.com/market-segmentation-on-the-internet/ http://www.stephenccampbell.com/market-segmentation-on-the-internet/#comments Fri, 14 Oct 2011 17:29:28 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=868

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]]> http://www.stephenccampbell.com/market-segmentation-on-the-internet/feed/ 0 social media internet channel marketing http://www.stephenccampbell.com/social-media-internet-channel-marketing/ http://www.stephenccampbell.com/social-media-internet-channel-marketing/#comments Mon, 26 Sep 2011 15:48:55 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=860

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]]> http://www.stephenccampbell.com/social-media-internet-channel-marketing/feed/ 0 how to promote your business http://www.stephenccampbell.com/how-to-promote-your-business/ http://www.stephenccampbell.com/how-to-promote-your-business/#comments Mon, 11 Apr 2011 21:37:32 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=739

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]]> http://www.stephenccampbell.com/how-to-promote-your-business/feed/ 1 0:00:01 This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic ... This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ... ... no matter what industry or size of organisation. In other words the question to be answered is :- what is you Promotional Channel Marketing Strategy ? ... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services. In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel. One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large. The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them. This is but one small part of a component of developing a business strategy. Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch. -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, channel marketing, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no using the internet for marketing http://www.stephenccampbell.com/using-the-internet-for-marketing/ http://www.stephenccampbell.com/using-the-internet-for-marketing/#comments Thu, 24 Mar 2011 23:19:22 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=727

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]]> http://www.stephenccampbell.com/using-the-internet-for-marketing/feed/ 0 0:00:01 The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking ... The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, 'what about the internet' ?? ... ... My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a marketing channel to promote the company's message through as well as using this particular channel to possibly deliver products and/or services to the end user client. As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet. I say that to mean that the internet should not be viewed as an 'add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset. If this topic is of interest to you - view the video above and - if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch. To Your Success, -Stephen C Campbell Business Innovation, business strategy, channel marketing, Internet Marketing Stephen C Campbell MBA, MSc, MCIM no no business consulting in china http://www.stephenccampbell.com/business-consulting-in-china/ http://www.stephenccampbell.com/business-consulting-in-china/#comments Thu, 10 Mar 2011 08:15:25 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=717

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]]> http://www.stephenccampbell.com/business-consulting-in-china/feed/ 0 0:00:01 As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ... ... overtaking Japan and ... As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ... ... overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution, it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions. Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence - I was happy to stretch myself up into new comfort zones. With there being a shift from China just acting as a manufacturing arm for many of the world's Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that - by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that. With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China. With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing. Business Consulting, business in china, Business Innovation, business strategy Stephen C Campbell MBA, MSc, MCIM no no channel marketing strategy http://www.stephenccampbell.com/channel-marketing-strategy/ http://www.stephenccampbell.com/channel-marketing-strategy/#comments Fri, 11 Feb 2011 13:57:11 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=714

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]]> http://www.stephenccampbell.com/channel-marketing-strategy/feed/ 1 0:00:01 Your company's [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to ... Your company's [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation's to be continually refining the particular [Distribution] Channel Marketing Strategy used for getting their products from Manufacturer to eventual [Business or Industrial] end user. The enclosed video gives an overview of the two day Channel Marketing seminar that I run for corporations. Take a look and get an overview of the whole topic and see if you can pull anything from the video to maybe modify some of the actions currently being pursued in your business. Any comments ? let me know just hit the contact link above. Success, -Stephen C Campbell channel marketing, distribution channels, multi channel marketing Stephen C Campbell MBA, MSc, MCIM no no digital online marketing http://www.stephenccampbell.com/digital-online-marketing/ http://www.stephenccampbell.com/digital-online-marketing/#comments Wed, 03 Nov 2010 18:22:59 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=652

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]]> http://www.stephenccampbell.com/digital-online-marketing/feed/ 0 digital channel marketing http://www.stephenccampbell.com/digital-channel-marketing/ http://www.stephenccampbell.com/digital-channel-marketing/#comments Tue, 02 Nov 2010 21:12:31 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=648

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]]> http://www.stephenccampbell.com/digital-channel-marketing/feed/ 0 corporate internet marketing strategies http://www.stephenccampbell.com/corporate-internet-marketing-strategies/ http://www.stephenccampbell.com/corporate-internet-marketing-strategies/#comments Sun, 31 Oct 2010 20:08:16 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=639

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]]> http://www.stephenccampbell.com/corporate-internet-marketing-strategies/feed/ 0 0:00:01 With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate ... With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation ..... [I say this because in many cases directors and CEOs have not fully incorporated the internet into their daily lives or are not fully conversant with the workings of the internet and terms such as podcasting, linking, social networking, linking, article marketing and other relevant terms]. So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :- promotion channel consumption channel For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing. I'd like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats. We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients. With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple - it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share. As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions. As always, I am interested in any thoughts you may have, get in touch if there is anything you'd like to discuss. To your success, -Stephen C Campbell // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none ... advertising, business branding, Business Consulting, Business Innovation, business strategy, distribution channels, Internet Marketing, marketing, Mobile Marketing, multi channel marketing, podcasts, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no internet marketing training programs http://www.stephenccampbell.com/internet-marketing-training-programs/ http://www.stephenccampbell.com/internet-marketing-training-programs/#comments Sat, 25 Sep 2010 13:58:59 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=595

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]]> http://www.stephenccampbell.com/internet-marketing-training-programs/feed/ 0 0:00:01 Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct position in terms of the ... Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct position in terms of the overall business strategy development activities that will determine where the company is going. The question is, where is the internet to be placed in terms of the development of the corporations marketing strategy and the answer is as a marketing channel. Channel marketing is a component of the ever popular marketing mix, more commonly known as the 4 P's and comes under the Promotion and Place P's :- Promotion is for getting the message out to the world at large Place is for the channel where the user purchases the product and/or service For the small business owner and work from home entrepreneur - I have developed the Internet And Direct Marketing blueprint which is an internet marketing training course designed to give the internet marketing entrepreneur the tools to market their product making full use of the internet. As for the corporates - they should look at the internet in two ways :- As a marketing channel to promote the products and services of the organisation As a distribution channel from which the end user customer will end up consuming the products/services as developed by the organisation If you are reading this as a result of you wanting to gain some expertise in making use of the internet as a marketing channel, check out the internet and direct marketing blueprint. Any thoughts, comments ? get in touch and let me know. To your Internet Channel Marketing success, -Stephen C Campbell business branding, Business Consulting, Business Innovation, email marketing, Internet Marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no