channel marketing strategy

Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…

distribution channel management

Companies all over the world deliver products and/or services to end user clients – these customers by definition are located at the end of a marketing [distribution] channel. [display_podcast] Whilst Small and Medium Enterprises and Large Corporates by definition will be using some form of distribution channel through which to deliver their products, services and Continue Reading…