It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis [display_podcast] there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user Continue Reading…
Tag: Distribution Channel Management
distribution channels in marketing
During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…
distribution channel management
Companies all over the world deliver products and/or services to end user clients – these customers by definition are located at the end of a marketing [distribution] channel. [display_podcast] Whilst Small and Medium Enterprises and Large Corporates by definition will be using some form of distribution channel through which to deliver their products, services and Continue Reading…