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	<title>business internet sales &#38; marketing consulting strategies &#187; Economic Climate</title>
	<atom:link href="http://www.stephenccampbell.com/tag/economic-climate/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stephenccampbell.com</link>
	<description>sales, business, internet consulting marketing strategies</description>
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	<copyright>2006-2007 </copyright>
	<managingEditor>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</managingEditor>
	<webMaster>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</webMaster>
	<ttl>1440</ttl>
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		<title>business internet sales &#38; marketing consulting strategies &#187; Economic Climate</title>
		<link>http://www.stephenccampbell.com</link>
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	<itunes:subtitle>Stephen C Campbell\&#039;s business internet marketing strategy podcasts</itunes:subtitle>
	<itunes:summary>Business Internet Marketing Strategy podcasts read by Stephen C Campbell</itunes:summary>
	<itunes:keywords>business, strategy, consulting, internet, marketing, tactics, distribution, channel</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:category text="Business">
		<itunes:category text="Business News" />
	</itunes:category>
	<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
	<itunes:owner>
		<itunes:name>Stephen C Campbell MBA, MSc, MCIM</itunes:name>
		<itunes:email>admin@stephenccampbell.com</itunes:email>
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		<item>
		<title>My Business Is My Business &#8211; A Review</title>
		<link>http://www.stephenccampbell.com/my-business-is-my-business-a-review/</link>
		<comments>http://www.stephenccampbell.com/my-business-is-my-business-a-review/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 10:20:56 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Collaboration]]></category>
		<category><![CDATA[Business Financing]]></category>
		<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Business Radio]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Collaboration Ideas]]></category>
		<category><![CDATA[Confidence]]></category>
		<category><![CDATA[Economic Climate]]></category>
		<category><![CDATA[Favour]]></category>
		<category><![CDATA[Financing Your Business]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Marketing Channel]]></category>
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		<category><![CDATA[Radio Program]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Sheila]]></category>
		<category><![CDATA[Start A Business]]></category>
		<category><![CDATA[Strategic Marketing Plan]]></category>
		<category><![CDATA[Work Matter]]></category>

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			<enclosure url="http://www.stephenccampbell.com/audio//UjimaSheileElliottReviewi.mp3" length="8209580" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales .....



.... Marketing, The Internet, Globalisation and more !! I made ...</itunes:subtitle>
		<itunes:summary>Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales .....



.... Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott's 'My Business Is My Business [Learn How To Earn A Fortune'] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

	Why Do You Want To Start A Business ?
	Putting Your Vision Into A Strategic Marketing Plan
	Exuding/Creating Confidence In Your Business
	Financing Your Business
	Running A Customer Focussed Business

... in line with previous week's discussions and our review of Tom Peter's 'The Brand You 50' and the specific discussion on :-

	What do I want to be ?
	What do I want to stand for ?
	Does my work matter ?
	Am I making a difference ?

... [this is taken from page 18] &#62;&#62;&#62; in line with that; if you've listened the program you will be familiar that I am always talking about the importance of

	Categories
	Segments
	Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott's book 'My Business Is My Business' is spot on and very relevant in today's economic climate, I will be completing the review sometime soon - in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

 





</itunes:summary>
		<itunes:keywords>Uncategorized</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Business Radio Interview</title>
		<link>http://www.stephenccampbell.com/business-radio-interview/</link>
		<comments>http://www.stephenccampbell.com/business-radio-interview/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:51:18 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<category><![CDATA[Economic Climate]]></category>
		<category><![CDATA[Foodstuffs]]></category>
		<category><![CDATA[internet marketing expert]]></category>
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		<category><![CDATA[Medium Enterprises]]></category>
		<category><![CDATA[News Story]]></category>
		<category><![CDATA[Radio Interview]]></category>
		<category><![CDATA[sales marketing]]></category>
		<category><![CDATA[Shape]]></category>
		<category><![CDATA[Stephen C]]></category>

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			<enclosure url="http://www.stephenccampbell.com/audio/businessinterviewAug0309.mp3" length="1" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business ...</itunes:subtitle>
		<itunes:summary>As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales &#38; Marketing Strategies the Small &#38; Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.

During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.

Take a listen and let me know what you think - get in touch if I can be of use to you in any shape or form.

-Stephen C Campbell

 

</itunes:summary>
		<itunes:keywords>Internet Marketing, podcasts, small business</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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