Cass Business School Business Strategy Presentation iii

In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they Continue Reading…

Innovation In Business

The businesses which set themselves apart from the rest are the ones which constantly innovate and implement creative sales and marketing strategies in order to ensure that the company’s product and services get to the end user based upon the actual profile of the end user customer. The company’s which generate the most revenue are Continue Reading…

Marketing : The Heart & Soul Of Your Business

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer. That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based Continue Reading…

Types Of Start Up Businesses I

The only thing that would arise in your my mind to have your own business is how to begin. What are the different start ups for business? When thinking of the types of start-up businesses , there seems to be a million different things that have to be taken into consideration. Finding money, perfecting a Continue Reading…