With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy

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development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet.

In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation …..

[I say this because in many cases directors and CEOs have not fully incorporated

the internet into their daily lives or are not fully conversant with the workings

of the internet and terms such as podcasting, linking, social networking,

linking, article marketing and other relevant terms].

So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :-

  • promotion channel
  • consumption channel

For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing.

I’d like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats.

We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients.

With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple – it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share.

As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions.

As always, I am interested in any thoughts you may have, get in touch if there is anything you’d like to discuss.

To your success,

-Stephen C Campbell

I am often asked ‘what is a blog’ or ‘what part does the internet play in growing my business’ and other similiar questions that relate to using the new technologies (such as email marketing) for all businesses including the corporates and small and work from home businesses. Often companies have a website but in many cases their website presence actually serves no purpose with respect to actually building the brand of the business.

In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.

Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.

So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.

Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.

This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.

If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.

Stephen C Cambbell

Our consulting not only consists of developing world class go to market strategies and designing custom websites, we also coach clients how to use their websites as a part of their overall business strategy. As the internet becomes more and more of a dominant marketing channel, it pays to know where to find the experts in order to help you in taking your business to the next level by leveraging the power of the internet as a primary marketing channel.

In the last post, I have an example how one of our product was put on the first page of google using our tried and tested internet marketing strategies. Now here is another example – enjoy and do get in touch if there is anything we can do to assist you, remember taking action is the one thing which seperates successful people from those who procrastinate and tell all the stories why they cannot; as opposed to why they can or should. Check out the video :-

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And do please get back to me shoule you have any comments.

To your fantastic business success.

Stephen C

Many of the small work from home business I consult with have little or no internet presence.  By that I mean; even if they do have a website – it may as well not be there as it receives little or no traffic; and in cases is not even indexed in any of the major search engines. Any traditional small business (whether you be a make up artist, woodworker, plumber, clockmaker or massage therapist) is leaving on the table by not building a long term business strategy (most do not have a strategy at all !) which includes using the internet in its appropriate marketing channel.

Building a strong foundation and presence on the internet will mean that you build your brand, it will open up the doors to customers and partnerships on a worldwide basis and lead the business to the path where it is generating revenue whether the owner is working or not.

One of the best and most effective things any small business can do is to start running and operating a blog as a part of the overall business strategy. This will include having the blog hosted on the company’s own servers (more on this in another post) and a long term plan regarding the posts that will be added in order to educated the world and build an online relationship with potential clients.

Another things that traditional businesses are not wary of is of the revenue that is generated annually from the sales of digital information products. The point here is that I am yet to come across anyh business which was not able to create a series of digital products (such as one I created for my own business here ) which can be sold over and over and over again.

To cater for the large need in the market place I ahev extended my standard consulting program to include the design and development of a full scale internet markey system, 1 month worth of four intensive 3 to 4 hour strategy sessions and then the continuation of driving traffic to the wesbite using tried and tested internet marketing strategies. We use these strategies to manage our portfolio of over 100 websites. If you like to know more, and have an interest in taking your business to the next level and connecting with people in your field the world over – please do get in touch.

To your continued success,

Stephen C Campbell

http://www.capidhouser.com/

There are advantages of affiliate marketing as well as disadvantages and getting website traffic in something which will greatly affect your online affiliate marketing as you will need to pull the kind of internet website traffic that is specific and related to your products. Consider that if the website surfer who visits your website has no interest whatsoever in what you are offering they will most likely just close the browser or navigate to do something else on the internet. You should look to write articles which can be used as part of your overall internet marketing strategies. As part of your online affiliate marketing and business affiliate marketing internet promotion online you should look to be finding and locating publications that focus on your target niche market or market segment.

With respect to article marketing as part of your online affiliate marketing strategies I recommend you write and submit a minimum of 2 articles per week with at least 400-600 words in length. By continuously writing and submitting fresh keyword rich articles you will promote your website around the internet and in turn generate hundreds and thuosands of tagetted visitors and readers to your website everyday.

online affiliate marketing is certainly a great way to get started earning money in the internet and the advantages of affiliate marketing are clear for all to see. All you need do is to create a coherent online affiliate marketing strategy in order to provide your target niche market with the products and services they desire and earn extra money which is always welcome.

To learn more on Affiliate Marketing visit http://www.AffiliateMarketingInformationCenter.com/ 

Stephen C Campbell

Now onto the third and final part of this topic of using streaming video in sync with your Internet Marketing Strategies. You may find more information and get started now by visiting http://www.AddingStreamingVideo.com/

So, who will edit your streaming video ? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.

The power of streaming video products on the Worldwide Web
Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic within your internet marketing strategies for your web site or blog and for creating revenue streams through the sale of video products or sale of other products by having streaming audio and video broadcasting. Individual video content producers can create revenues streams from successful videos that last for years. Some video publishers tend to produce almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos in his internet marketing campaigns are still selling-and not one has lost money. This gives further weight to the trend of using streaming video on your website.

If you are interested on taking your internet marketing strategies to the next level visit http://www.AddingStreamingVideo.com/ today, thanks for reading – let me know if I can be of assistance to you and/or your organisation in any respect.

Stephen C Campbell

I have decided to split this particular topic up into three parts to make consumption easier, for more details on how you can add streaming video to your website today please go to http://www.AddingStreamingVideo.com/ to learn more now.

Using streaming video in order to have video on a webpage is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product and use online video in a fraction of the time required to create a book as streaming video is one of the hottest trends in internet marketing today.

When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of streaming video products for sale on the Internet is a much easier way to generate a revenue stream. Yes having video on a webpage will set you apart from the competition as online video is hot right now.

I am recommending all of my clients have an online presence and make the use of online streaming video to enhance their internet marketing strategies. Go to http://www.AddingStreamingVideo.com/ to get moving with these new technologies today.

Stephen C Campbell

Using Online Video III

Now onto the 3rd and final part of this post.

Finally, there’s the “evergreen” method for creating original content for your online video, doing an interview. Contact a recognized expert in your target audience’s niche and ask to do an interview with him or her. It’s a great way for the expert to get the word out about his or her products and area of expertise without spending a dime. Your guest gets free exposure and, if you’ve come up with a series of interesting and thought-provoking questions, you get killer content for your streaming video. You can structure your online video in sections with say powerpoint slides and use snippets of the teleseminar interview to explain the key points of your presentation.

In this stage of the evolution of internet marketing; online video is only growing to grow and grow so it makes sense to take hold of the new technologies and use more and more online video as part of your internet marketing strategies to communicate more effectively with your customers and; to generate more revenue from your product and services.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell

Using Online Video I

With the incredible increase in the rise of technology and of internet marketing, the opportunity to get the word out about yourself or your product or service is greater than ever before. And unless you’ve been hiding under a rock during the past couple of years, no doubt you’ve heard about the use of online video. In fact, if you’re a tech-savvy person, you’ve probably already watched streaming video online at least one.

Now having realized the potential that’s available by having your own online video, you’ve probably been wondering, “What could I do to have my own video on a webpage as part of my internet marketing strategies?” If you are a marketer then you have probably already come to this conclusion. The big question that you may have then is how can you use online video to help grow your business and accomplish your objectives.

One of the easiest ways to create your own online video is to use material from your own products. The type of product that your streaming video relates to does not really matter; what matters is that we as human being liked to be communicated to in the audio, visual and kinesthetic means and video on a webpage caters for our natural human tendencies. If you don’t have your own product, then, depending upon the type of rights associated with it or by getting permission from the author, you could use content from a product you’ve purchased.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell