I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing marketing strategies] & internet marketing services; there seems to be a notion floating around that putting up a few facebook pages, twitter account and linkedin pages constitutes an internet strategy.

Having worked with and consulted for organizations such as Swatch Group China, Black & Decker, Iveco Trucks & Genworth Financial our business discussions centre defining markets, segmentation, branding, products, services and utimately revenue generation. Where the internet comes into play is how being used as a channel to market – that is either to :-

  • be used for communicating the message of the company
  • be used for delivering the product / service to the end user client

… of course, depending on the product or service offering the internet may be used for both of the above. If you are selling lathes or ball bearings then the internet will fit into your strategy for the purpose of promotion and communication of your message.

The internet is a very ‘big place’ and potential clients can be found

  • in forums
  • in vertical directories
  • via white papers
  • via podcasting
  • through organic search
  • via paid search
  • through video content
  • social media

… and the list could go on and on !! The question to be answered is – where do we find your potential clients on the internet – and how do we best service them in terms of delivering quality, relevant content [as opposed to spamming people after you’ve gotten them to “like” your Facebook page !!]. I say this tongue in cheek but, the point still remains that many organizations are doing themselves a misservice by relegating the internet marketing activities [in some cases] to those who have the most technical understanding.

To further drive the point home – the industrial purchaser looking for specifications on sopecific building materials, lubricating liquids, ball bearings, metals or such product – where do they have to go to find out about your products ??  If you are expecting them to visit your website then maybe you need to revisit your internet strategy as the internet is a bit bigger than your website !! Revisit the list above and determine whether or not they will find you in these internet locations.

I say – bring internet marketing into the boardroom, executive level managers – this is not just about social media. When you are looking to hire someone to assist with your internet strategies, have a business level strategy discussion that does not include the internet. As about

  • market segmentation
  • business to business marketing
  • branding fundamentals
  • new product introduction
  • price elasticity
  • channel marketing

… and if your [potential] consultant can engage with you at this level, and she has a firm grasp of the internet, she will most likely be able to assist you in using the internet in your business.

If you would like to discuss internet marketing consulting in your organization – feel free to get in touch.

To your internet marketing strategy success.

-Stephen C Campbell

Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more.

The point is that many executives have been told that they must get involved with Social Media Marketing, that they must immediately get training in this area or else they will get left behind.

This is where I start to explain about the concept of …

Internet Channel Marketing

… or, how to effectively incorporate the marketing tools that the internet give us into existing and new business strategies. Internet Channel Marketing is centred around the fact that the internet is but another channel to marketing. I say ‘yet another with the thought in mind that it is a very powerful channel.

We all know that marketing channels are there to enable us to :-

  • Effectively promote our products our services to current and potential end user clients
  • Effectively deliver our products and services to those who choose to purchase from us

… so coming back to Internet Channel Marketing : we like to highlight the fact that there are many tools within the complete internet marketing tools box to enable us to accomplish our channel marketing objectives.

Internet Channel Marketing gives us access to :-

  • Blogging
  • Podcasting
  • Social Media
  • Micro Blogging
  • Article Marketing
  • Forums
  • Directories
  • Joint Venture Marketing
  • Search Engine Marketing
  • Affiliate Marketing

…. and the list could go on and on. Effectively using the internet for marketing means that we will use the combination of the above that adequately suits our business in terms of the ..

  • Marketing category of our products and services
  • Market Segment of our target end user clients

… this may mean that we use mainly Blogging, Podcasting or Article Marketing or it may be the case that Social Media Marketing as a key part of our Channel Marketing Strategy.

That is the essence of Internet Channel Marketing where we instruct clients on the marketing tools available to them from the internet and how to effectively use these tools to effect the execution of their business strategies.

This is why I believe it is not the best advice to push companies and executives headlong into throwing money at Social Media when it may be that their target market may be better suites to blogging internet strategies.

As I work with more and more clients on a global basis and apply my consulting skills in different industries, feel free to get in touch if you think I could be of assistance to your in your business endeavours – no matter where you may be in the world, remember the world is flat !! we would be working together face to face in a matter of days.

Hope you found this useful, any questions or comments – feel free to let me know.

To your business success,

-Stephen C Campbell [Shanghai, China]

digital online marketing

A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels.

You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to outsource some of the work.

After you have determined which type of internet marketing would be the most appropriate you will need to figure out the best way to track your efforts and measure their effectiveness.

You need to find a technology that will help you to keep track of and create reports on your progress in terms of your key progress indicators.

This ability to measure and track your efforts is part of the reason why companies are choosing methods of marketing. You can get a lot of useful information when you use the proper technology to track performance and activity so that you can better tweak your future campaigns to get optimum results.

For the best results, your Internet Channel Marketing

Strategies should be designed to help

with specific objectives of your business.

Your digital strategy will most likely need to be developed apart from the offline marketing strategy. This is due to the fact that internet marketing methods engage audiences and generate responses from them in a different manner than traditional marketing methods.

However, all of the channel marketing strategies you use, whether digital or traditional in nature, should still be complementary to one another and consistent with one another.

london internet marketing

When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.

Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.

Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.

With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.

As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-

  • Branding message
  • Marketing channel strategy
  • Category marketing options
  • Pricing
  • Ideal client profiling
  • Distribution channels

… and all of other possible components needed to develop an ongoing marketing strategy.

As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.

As always, any thoughts or comments ? Get in touch.

-Stephen C Campbell

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

  • If your message is not clear
  • If you have not defined your key Marketing Segments
  • If you have not identified the most appropriate Channels To Market
  • If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

To succed in any business as well as any endeavor in life one needs to make use of appropriate tools, internet marketing is no different. Here are a couple of tools which you can use to enhance your home business or internet marketing ventures :-

E-books : Electronic books or digital books must be integrated to your site for people to download. At what is normally affordable prices, you will have people clamoring for more of that product and navigating your site in the process. Using an ebook tools is affordable and can make your business grow.

SEO (search engine optimisation) tools : No Internet marketing strategy can be complete complete without the use of standard SEO tools. Search engines remain as the ruling powerhouse in marketing so never leave this part out. Generate traffic through these effective low cost internet marketing tools.

Before I go, here is a quick reminder for you – when you see low cost yet important internet marketing software tools being advertised everywhere, be sure not to get tricked into purchasing what is not appropriate for your business. Be sure to study and analyze the package deals; analyze the substance and benefits before deciding if you need them.

For quality information on internet marketing software tools visit http://www.internetmarketingsoftwaretools.com/

Stephen C Campbell

Now onto part II of this three part post :- to add streaming video to your website with a choice of over 100 actors and actresses check out http://www.AffordableWebsiteVideo.Com/ now.

Now on to the content :- Web personalization using online video gives your first time visitor a friendly, relevant experience that can lead to making him your regular visitor. Personalization using streaming audio and video broadcasting will make your visitor stay on your site and well turn out to be productive and engaging for both you and your visitor and lead to extra revenue and profits. Personalization using online video and part of your internet marketing strategy is valuable to you and your business because it attracts the desired business results such as subsequent visits, subscriptions and visitor response and eventually promotes retention of customers.

There are two types of profiles, which are gathered for personalization. A visitor’s implicit profile is created dynamically from user’s pattern of behavior and from user information, which is automatically collected and can be presented using online video. This information consists of IP address, browser information etc. A visitor’s explicit profile is gathered through online forms, comment forms, questionnaires, automation tools, etc. Explicit profile is collected from information given by customer responses.

How do you implement personalization for your website and include online video?

There are many software companies in the market that are ready to sell ready-to-use personalization solutions these often include services to provide online video and take your website to the level where you are providing streaming audio and video broadcasting. You could employ a website development firm to build you some specialized technology to produce your online video. Prepackaged solutions from companies are also available for sale where you can choose your own actors and give them a script to relay to your customers.

To simplify the process and move with the current internet marketing trends go check out http://www.AffordableWebsiteVideo.Com/ today.

Stephen C Campbell

This is part I of a III part post on using online streaming video on your webpage in line with some of the current trends in internet marketing. 

We as humans mainly communicate via the audio (streaming audio and video broadcasting), visual (video on a webpage) and kinesthetic senses so; what is the best way to get one’s attention in internet marketing? The most common and the easiest way to catch one’s attention are to call him by his name. That is what using online video can do for you and your business these days. Someone may call you by your name when you sign up for something or some information. Have you ever seen a website with streaming audio and video broadcasting on it that takes your details and may respond with ‘Hello jack’ or ‘Hi john’ or whatever your name is? This is called personalization using online video. If you own a website, personalization as part of your internet marketing strategy would help you to improve your sales.  (see http://www.AffordableWebsiteVideo.Com/ for learn more)

What is web personalization using streaming video?

Personalization is a process of collecting and storing information about you, the site visitor, to deliver such information you are looking for at a time when you search for it in future. Websites collect and save the log in information, analyze the data and based on the analysis, deliver the right information to each visitor at the right time. Using online video as part of your internet marketing strategy can and will take your marketing to the next level. Also, today using streaming video is not difficult at all and with the low cost it makes having video on a webpage within the reach of most businesses and individuals.

You too can have streaming video on your website, see http://www.AffordableWebsiteVideo.Com/ for further information.

Stephen C Campbell