Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-

 

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• A Business Marketing Plan Is The Foundation Of The organisation :-

Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.

The Business Marketing Plan consists of several components, one which is important is that of :-

• Channel Marketing

The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.

If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.

Internet, Internet, Everybody is talking about the internet :

 

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• Facebook
• Google
• Myspace
• Youtube
• Squidoo
• Itunes

And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.

My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.

• How to receive regular cheques from Google
• How to make money from Blogging and Podcasting
• How to transfer money to friends and family all over the world using Paypal

In a nutshell, I will tell you how to make money from your

• Bedroom
• Living Room
• Kitchen

… or wherever you use your laptop or PC.

Join me on Passion Radio Bristol on Monday 15^th and Monday 22^nd June on the drive time show with the original Bandyt from 16:00 til 19:00.

Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a ’standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding.

 

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Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-

• Use your blog to build your brand online
• All top sports people, politicians, celebrities use blogs
• Use your blog to promote your expertise
• Use your blog to give relevant content to the world reinforcing your brand

Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.

-Stephen C Campbell

In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they can present their message to the end user customer base at large.

 

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Key points :-

• Channel Marketing strategy definition
• Use the internet as a [primary] marketing channel
• Adding Innovation into your business model
• Supply and demand
• Ideal Client Profiling
• Pricing Strategies are driven by the amount of uniqueness built into your product
• Pricing is also drive by the particular Channel to Market that is used by the business
• Product funnel : developing a range of product and services to offer the end user marketplace

Do let me know if you have any comments, get in touch as I’d be happy to discuss.

Stephen C Cambpell

At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you think

 

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Key points :-

• Branding is a key component of a company’s marketing strategy
• Consider what your brand is
• Determine how you will communicate your brand to the world at large
• Ponder your brand as the business owner
• Consider the brand of the company as seperate and distinct from your personal brand