• A Business Marketing Plan Is The Foundation Of The organisation :-

Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.

The Business Marketing Plan consists of several components, one which is important is that of :-

• Channel Marketing

The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.

If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.

• Facebook
• Google
• Myspace
• Youtube
• Squidoo
• Itunes

And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.

My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.

• How to receive regular cheques from Google
• How to make money from Blogging and Podcasting
• How to transfer money to friends and family all over the world using Paypal

In a nutshell, I will tell you how to make money from your

• Bedroom
• Living Room
• Kitchen

… or wherever you use your laptop or PC.

Join me on Passion Radio Bristol on Monday 15^th and Monday 22^nd June on the drive time show with the original Bandyt from 16:00 til 19:00.

Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-

• Use your blog to build your brand online
• All top sports people, politicians, celebrities use blogs
• Use your blog to promote your expertise
• Use your blog to give relevant content to the world reinforcing your brand

Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.

-Stephen C Campbell

Key points :-

• Channel Marketing strategy definition
• Use the internet as a [primary] marketing channel
• Adding Innovation into your business model
• Supply and demand
• Ideal Client Profiling
• Pricing Strategies are driven by the amount of uniqueness built into your product
• Pricing is also drive by the particular Channel to Market that is used by the business
• Product funnel : developing a range of product and services to offer the end user marketplace

Do let me know if you have any comments, get in touch as I’d be happy to discuss.

Stephen C Cambpell

Key points :-

• Branding is a key component of a company’s marketing strategy
• Consider what your brand is
• Determine how you will communicate your brand to the world at large
• Ponder your brand as the business owner
• Consider the brand of the company as seperate and distinct from your personal brand

The latest service launched by the company is the provision of Internet Marketing Traffic generation service largely designed to move companies towards dominating in their local markets. It has been recognized that most companies who decide to use a website normally launches a site which exists in cyber space and in many cases may as well not exist in terms of being recognized within the scope of the overall internet.

Capid Houser (http://www.capidhouser.com/) has a website design and development arm and in the past whilst providing quality websites, noted that the businesses did not have any focused internet traffic being directed to it. With experience in managing hundreds of websites in different marketing niches, Stephen decided that the company should package its internal Internet Traffic Generation processes and offer this as a service to the end user customer. The services focusses on more of a long term strategy as opposed to using pay per click, it leans towards building hundreds of permanent backlinks into your internet presence over time. The process when broken down uses some of the following components :-

• Article Marketing
• Video Distribution
• Blogging
• Press Releases
• Reciprocial Linking

.. and the list goes on. It is largely recognized that with the current trends that we see in the progress of the new technologies and the subsequent useage of those technologies, it is imperative for businesses to make using the internet as a marketing channel a key component of their overall business strategies. It is with this trend in mind that Stephen C Campbell and Capid Houser has decided to offer this ‘you do not have to lift a finger’ service to enable companies to appear in the search engines and in various strategic locations around the internet.

The service differs to the more well know pay per click traffic generation method in that, after the minimum advised three months of traffic generation; the website of the business in question will be left with hundreds of permanent backlinks and references to it coming from numerous locations around the internet.

With his vast international background, Campbell recognizes that businesses from all around the globe may wish to take advantage of this service and there has opened up the service to any company wishing to dominate within its local market.

If you are looking to build long term equity into your current internet presence then you are strongly advised to get in touch with Capid Houser to learn more about the service – today at http://www.capidhouser.com/.

In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.

Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.

So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.

Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.

This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.

If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.

Stephen C Cambbell
JG8D69D

We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load])

As I mention business strategy, that leads me on to another point – most of the small businesses I come across have no business plan or marketing strategy. At times company’s may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :-

• Ideal Client Profile
• Channel Strategies
• Branding
• Category Marketing

…. and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core ‘bricks and mortar’ business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ?

Buyers turn to the internet to look for information on a wide range of topics, in the normal buying process initial online searches turn into purchases. When companies build an emailing list they then are able to contact their customers with latest offers and details of some of the changes and directions of their business.

If you are starting or building your business then I seriously suggest that you look at using the internet as a major part of your go to market strategy and look to build an email list today. There is a free resource which I have come across which I am using to increase the size of my list – I urge you to take a list as the amount of business that is passing through the internet is only set to increase !

You do realise the fact that Microsoft has put in a bid for Yahoo only serves to underline the fact that the internet will continue to pay a major part in future business transactions. To being building your list online now go take a look at http://www.stephenccampbell.com/recommends/freeleads/.

To your Business Building success,

Stephen C Campbell