BT Group’s takeover of mobile phone network EE has been provisionally cleared by the Competition and Markets Authority (CMA). The CMA said the £12.5bn deal, first announced in February, was “not expected to result in a substantial lessening of competition” in the UK”. BT shares were up 3% at midday in the wake of the CMA statement. The deal is set to create a communications giant covering fixed-line phones, broadband, mobile and TV. The takeover more than trebles BT’s retail customers adding the 10 million it already had to EE’s 24.5 million direct mobile subscribers.

This causes us to look at things from a digital marketing agency perspective in relation to the development of digital marketing channels and in particular the adoption of mobile marketing strategies as we see the widespread use of technology, mobile devices and smart phones. The business fundamental of Channel marketing looks at the avenues that any company will adopt to connect with target market customers, with EE’s customer base added to BT’s technology one can imagine how the mobile marketing channel will become more and more refined from that which we see today.

The continued adoption of the faster 4G network allows effortless usage of …..
Video marketing
Podcasting
Images
Social media marketing
SMS text message marketing

….. all of which for the most part are accessed via the mobile devices of the consumer at large, this in turn is presenting the opportunity for companies to develop and execute specific marketing strategies that have been targeted for the mobile devices.
Whether the business that you run or work for is looking to develop specific marketing strategies that are focused around mobile, for sure the more targeted the marketing strategy is the more success and effectiveness will result from the marketing campaigns whether they be for lead generation, brand building, immediate purchase leading to the growth of the company in terms of market awareness and revenue growth.

“It is great that they also notice that electric cars will be cheaper to run,” Pearson said to Go Ultra Low, which conducted a survey of 800 teens, who indicated a preference for electric cars. So interesting to see how things are shaping up for the future as we continue to push forwards the boundaries of technologies and its applications come to play in our every day lives. Of course, one of the main driving forces behind the current and future increases in the use of electric cars is that of the capacity of batteries, its ability to charge and to release its energies.

Technological advances have also been shown to affect our lives with the increase and reach of the usage of the internet, this has lead to the redefinition of what call channel marketing … we can now add a new marketing channel to the marketing mix which we term the digital marketing channel …

Channel marketing comes in two forms

  • A channel to communicate to target market segments
  • A channel to deliver products and services to those target market segments

The evolution of the internet has given to the social media & digital marketing agency that sits alongside the other ways [marketing channels] that companies had been using to reach clients. In considering the title of this post, it makes sense to consider what marketing will look like in 11 years time !!

Will there be a need for businesses to sign up for a digital marketing newsletter and will there be such a need for the expert business strategy consultant that companies bring in to help them to accelerate with their business growth ? For sure we assume that in the near future there will be an increased need for branding digital strategy development and execution as we see that the digital marketing channel has grown and will continue to be one of the major marketing channels that businesses all over the world make use of to use their products and services to make an impact with their chosen target market segments.

So as the demand for electric cars look set to increase we can also consider how the consumer will develop preferences for how companies communicate with them and how they consume that which they purchase from companies, how much of a part will digital media and social social media marketing have to play in that which companies do as dictated by the wants and needs of the consumer.

One thing is for sure, channel marketing will continue to evolve, and companies will continue to look for the most effective ways that they can use to most effectively increase their business through sales of products and services and the wide spreading message of the brand.

It is safe to say that the majority of the existing strategies that have been developed for small businesses (SMEs) as well as some of the larger corporations were originally developed before rise and rise of the internet in our personal and professional lives.

Now we have to deal with Search Engine Optimization, Social Media Marketing, Mobile Optimized Websites as well as the widespread use of Mobile Apps. The point being that to be successful, long standing business strategies need to be modified accordingly or said another way, the online strategies that are developed need to be done so by incorporating more traditional [offline] strategies into every activity that takes place on the internet.

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We like to stress the point that it is not about ranking a video on YouTube, or even ranking a website in Google, or about how many tweets that are put out. This is how we differentiate our services to clients when it comes to working with them to develop their go to market online strategies. It all starts by understanding their core business strategies, i.e. their :-

  • Channel Marketing Strategies
  • Branding Activities
  • Distribution Channels
  • Market Segmentation
  • Category Marketing Choices
  • Lifetime Client Value
  • Unique Value Proposition

… and the list can go on and on, the point is that using the internet does not mean that these core business fundamentals change. This is why we caution businesses that even if they do not work with us, they need to vet carefully who they work with.

The person or company who is the best technically may not be the best at making sure that your business’ marketing strategy is appropriately conveyed via online internet activities in relation to your business.

So in conclusion : your business’ strategy may well need to be modified accordingly to ensure that the internet is incorporated, you as the business owner do not need to know everything about how this is done but you need to make sure that whoever you use understands marketing fundamentals as well as the ins and outs of how to incorporate the internet in the go to market strategies of any corporation.

This is our specialty which we look to continue to develop, any question, comments or thoughts, feel free to get in touch.

To your business success,

-Stephen C Campbell

One of the most common questions that I get asked by those who are starting out in business; also by those who have been involved in business maybe for some time who maybe running a functioning business and making a decent living is : ‘just how to I actually go about developing a marketing strategy’ ??

At a recent networking event when speaking a business owner who by his own admission if well versed in the technology of his business (but not in the marketing) I spoke of the three pillars that I use when thinking about, explaining and developing a marketing or business strategy. They are :-

  • Product/Service categories
  • Channels To Market
  • Market Segmentation

… that is to say, we work on defining the category of the market that the Product or Service fits into, we then work on the marketing Channels. When it comes to channels we consider the channel that we use to deliver the product or service to the marketplace and secondly the channels that we use to push the message to the marker place through. And finally, we have to ensure that our preferred market segments are at the end of the channels that we use. That is the essence of the framework that I work through when refining and developing a marketing strategy.

Now, let’s assume we are you are selling massage therapy services [as one of my previous clients were]. For sure the channel for delivering the service would be in the therapist’s salon but they business owner will have many options in terms of channel marketing for delivering the branding message and services of the business to the market place at large. They can use direct mail, blogging, mobile, articles, newspapers, radio and more to deliver their message to the target market.

Next, we need to ensure that our product/service is positioned appropriately in terms of location, offering and pricing – a particular segment of the market may wish to pay say $15/hour for a massage but other high end clients may be perfectly happy to pay $100/hour if they see the value in what it is that you have to offer. The question is – which market segment is it that you will choose to target ? If this discussion we have covered the market segments and the category of the market that we wish to be positioned in.

So there you have it – an insight into my methodology for developing marketing strategies whether working with $multi billion clients in China [Swatch Group] or with a wedding reception services business such as http://www.lowcostchaircovers.co.uk/ that I consulted for last year.

In summary we want to be thinking of Channels, Market Segments and Product/Service categories.

To your marketing strategy development success,

Let me know if you wish to engage with myself and the team to assist you in your business.

-Success,

-Stephen C Campbell

 

I had an interesting conversation today with a colleague [Mark Stonham] and we were discussing strategy development and the conversation, for a while became centred around the internet. It was then that I started to talk about my concept of how I feel the internet should be viewed and positioned as a key component of a company’s marketing strategy.

Those of you have read my thoughts before will know that I position the internet as a [nother] marketing channel that organisations can use to get their message out to the world at large, this channel can be used to collect market intelligence, survey customers as well as being used to deliver the products and services of the company to the client.

I also went on to stress the point

that I believe that not enough

attention is paid to segmenting the

internet itself as a channel to market.

What do I mean by this ? well – the internet itself provides multiple sub channels that can be used to communicate with – some of them are :-

  • blogging
  • article marketing
  • video marketing
  • email marketing
  • social media marketing

… it is through these marketing channel that we as marketers and business leaders need to make sure that we communicate effectively with those who are to become our customers. For that to happen those clients must be interfacing with us through specific sub internet channels.

It is here that I can see where many companies are potentially making costly strategy development errors in not taking the time up front to develop their internet channel marketing strategy. It is here that they will be told which internet sub channels their clients are interfacing with most and direct them with respect to how much effort, time and energy should be directed towards any one or multple internet marketing sub channel.

Having said that, I do understand that there are many social media marketing experts that push the idea that using this form of marketing on the internet is all that is necessary – needless to say, I disagree as …

Strategy should precedes execution

… and this stands true for marketing on the internet as it does if you were to be selling products and services into a new country.

As always, I hope you find this useful – and do feel free to hit the contact button above and get in touch if you would like to discuss business consulting, training, coaching, speaking or mentoring services.

To your business success.

-Stephen C Campbell

This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business …

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… no matter what industry or size of organisation. In other words the question to be answered is :-

what is you Promotional Channel Marketing Strategy ?

… of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company’s products / services.

In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel.

One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large.

The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them.

This is but one small part of a component of developing a business strategy.

Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch.

-Stephen C Campbell

Hi,

Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details.

The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing only has a few keypoints. We hammer home everything you need to get started – SUCCESSFULLY!

Check it out at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA, buy a copy and please leave a review. That’s another goal accomplished – now on to the next.

Best to you,

-StephenC

I have met with a few prospective clients over the past weeks, there is a standard process which I go through when determining if I am the right person to be working with the customer, and also to determine whether or not the customer is in the right place to grasp and implement some of the World Class strategies which I will introduce them to should we work together.

As in 9.9 times out of ten, I find that people launch their business being very good at producing their product or service – however, they often have very little idea about marketing, the marketing process, terms such a market segmentation and category marketing. I take some time to explain some of the most basic concepts of marketing and as I have spoken so many businesses I cannot recall how many it is always interesting to see when the fact that marketing and business strategy is a skill and discipline. A discipline which is to be learnt through education and action, just like any other skill ye; it is amazing that people stake their whole future on running a business and it never crosses their mind to spend but a few thousand pounds on working with an expert to developing their marketing strategies to help them grow their business in the years to come.

It is my desire to increase the number of consultant in our company and to get the message over to more and more small and work from home businesses that, Marketing is the Heart and Soul of their’s and any other business.

If you are running your small business, read as much as you can about the process of marketing and even better, get in touch and let’s talk about how I can craft a world class marketing strategy with full Internet Infrastructure Development to take your business to the next level.

Let me know if you have any thought,

To your success,

StephenC

Innovation In Business

The businesses which set themselves apart from the rest are the ones which constantly innovate and implement creative sales and marketing strategies in order to ensure that the company’s product and services get to the end user based upon the actual profile of the end user customer. The company’s which generate the most revenue are the ones which define their marketing channels and also carefully define the profile of their end users. In order to do this company’s constantly update their business strategy and tweak their sales and marketing strategy so that the constantly changing marketplace does not leave them moving in the wrong direction.

Where can the work from home business person go to improve their sales and marketing and business strategy skills ? Well, the internet is the place to turn to there are some great resources out there and the business person should certainly set aside time to develop their business skills. Look at this as a professional sport and strive to be the best as you can and follow proven strategies and have your marketing channels defined along with you market segmentation and provide the best service as possible to your end use customer.

Stephen C Campbell

Some Tips On Niche Marketing

Now many new business persons or entrepreneurs are willing to make money via websites. But they are afraid to pursue their investment in a niche-market because they fear they will not be able to win significant business in this field. But right advice from experts will make a shift in your perspective. It is really hard to stand out in any  market without a distinctive set of prospects in mind and expert advice.  I.E. you should always be thinking about which segment of the market you are targetting with your product or service.

This is the essence of Niche Marketing and Market Segmentation and you be constantly refining these strategies to seperate yourself from the competition.

That’s all from me for now, to learn more about business and business strategies – visit :-

http://www.businessmansencyclopaedia.com/

Stephen C Campbell