international channel management

The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the [display_podcast] options open to corporations looking to expand their businesses internationally. Of course – the assumption is made that the company is making the moves to expand internationally for Continue Reading…

digital channel marketing

The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…

marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as [display_podcast] companies look to get into new Continue Reading…

distribution channels in marketing

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…