As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…
Tag: Marketing Business
mobile marketing websites for business
It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in Continue Reading…
oem business development
OEM marketing and business development is where I spend a few years managing clients within Europe, the United States and the Far East. It is an exciting part of business to be involved in as so many people are unware of the fact that when they are driving a car or using a computer – Continue Reading…
Business Testimonial – Massage Therapist
I worked with Lisa Porter of http://www.Armonioso.co.uk/ developing the complete messaging … [display_podcast] … and Business MarketingStrategy development – we covered development of appropriate Marketing Channels, Segmentaiton of the Market from both a Demographic and Psychographics perspective as well as working on which Category of the Marketing Lisa’s business would be operating in. Some months Continue Reading…
Business Marketing & Strategy
Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking Continue Reading…
Market Segmentation : Essential Component Of Your Marketing Strategy
During a Business Consultation where I normally spend time working on client’s Marketing Strategy I spend time [display_podcast] instructing and coaching clients on Niche Marketing or Market Segmentation. Unfortunately many small businesses and solo preneurs fail to spend time to work on the Market Segmentation strategy which should form a part of their overall marketing Continue Reading…
Niche Marketing, Market Segmentation & Your Business
Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business. When working with my clients I work on the pros and cons of niche Continue Reading…