how to develop a marketing strategy

Marketing Strategy Business Development One of the most common questions that I get asked when acting in the capacity of a marketing strategy consultant by those individuals who are looking to start out in business [these include work from home entrepreneurs as well as small brick and mortar business owners]; also by those who have Continue Reading…

social media internet channel marketing

Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives Continue Reading…

marketing training programs and providers

Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…

marketing and distribution planning

When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…

marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as [display_podcast] companies look to get into new Continue Reading…

small business marketing ideas

I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies. [display_podcast] Given that marketing [and the resultant sales] are the Continue Reading…

Sales Process Management – interview with Andrew Sparks

In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview [display_podcast] with local business owners in addition to a private Strategy Consultation with myself. With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am Continue Reading…

Business Testimonial – Massage Therapist

I worked with Lisa Porter of http://www.Armonioso.co.uk/ developing the complete messaging … [display_podcast] … and Business MarketingStrategy development – we covered development of appropriate Marketing Channels, Segmentaiton of the Market from both a Demographic and Psychographics perspective as well as working on which Category of the Marketing Lisa’s business would be operating in. Some months Continue Reading…

business internet marketing

I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by Continue Reading…

Innovation In Business

The businesses which set themselves apart from the rest are the ones which constantly innovate and implement creative sales and marketing strategies in order to ensure that the company’s product and services get to the end user based upon the actual profile of the end user customer. The company’s which generate the most revenue are Continue Reading…