As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including … Technology Frequently Manufactured Consumer Goods Beauty Health and Wellness … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations Continue Reading…
Tag: Marketing Segmentation
Some Business Marketing Strategy Consulting Thoughts
Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large. [display_podcast] When Continue Reading…
business internet marketing
I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by Continue Reading…
Ideal Client Profile : Essential Part Of Your Marketing Strategy
Based on your definition of your strategies for ….. Channel Marketing Branding Marketing Segmentation Category Marketing ..(see other posts for clarifation of the above if you need to) you should be able to develop an ideal client profile. Your Ideal Client Profile will tell you the type of person who is most likely to buy from Continue Reading…
Market Segmentation : Essential Component Of Your Marketing Strategy
During a Business Consultation where I normally spend time working on client’s Marketing Strategy I spend time [display_podcast] instructing and coaching clients on Niche Marketing or Market Segmentation. Unfortunately many small businesses and solo preneurs fail to spend time to work on the Market Segmentation strategy which should form a part of their overall marketing Continue Reading…
Niche Marketing, Market Segmentation & Your Business
Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business. When working with my clients I work on the pros and cons of niche Continue Reading…