Technology And Economic Growth – which comes first ??

Recently I gave a presentation to a group of business owners and personal development experts at the Leadership Academy Mastermind Group in London which was co founded by Steve Oxlade. I covered many specific aspects of the marketing strategy process that I use when consulting with businesses to often take their business ideas from conception Continue Reading…

What comes 1st, Marketing or the product

I talk to many small businesses, some are startups and many others have been operating for a few years. One common theme that I see is that when I start to explain about my three month marketing strategy process which includes focussing on Channel Marketing, Internet Marketing, Category Marketing, Market Segmentation, Branding, Supply and Demand Continue Reading…