digital online marketing

A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…

Business And Strategy Articles

One can find a great deal of information about business marketing strategies and related topics today. Why ? because more and more companies are coming to the term with the fact that paying attention to case studies in business strategy and implementing tactics within the organisation is key. Most of the companies I work with Continue Reading…

Using Your Online Business To Drive Offline Business

Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business. Now in addition to instructing and Continue Reading…

Traditional Offline Marketing

In this wired internet age in which we live I do believe that all businesses should be and can harnessing the power of the internet to take their businesses to the next level. In particular, even if your business is a traditional off-line business, you certainly should be using the new technologies to drive customers to Continue Reading…