When I start a Business Consultation session I introduce my clients (or refresh their minds) to Category Marketing. Unfortunately most small business and home business do not stop to take time up front to work on Business Planning and laying a solid foundation on which to base their businesses. Failure to do this invariably leads Continue Reading…
Tag: Piece Of Paper
Establishing Your Compelling Value Proposition.
One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with. In everyday language the question I lead them to Continue Reading…
The Subconscious Mind And Goal Setting
I am often asked why I spend so much time teaching people about the Subconscious mind as well as focussing on Neuroscience as an integral part of the Self Development programs which I produce and lecture on. This can of course be a very deep and technical subject and I intend to write a few Continue Reading…