sales and marketing strategies

When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :- Research And Development Sales Marketing Human Resource Management Finance Manufacturing Logistics Facilties .. and we could go on adding to the list. Now if we are to ask Continue Reading…

Establishing Your Compelling Value Proposition.

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with. In everyday language the question I lead them to Continue Reading…