the changing face of marketing for business

Changing Face of Marketing Communications The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website – even though there are many companies out there in the world Continue Reading…

developing marketing strategies with the internet

Internet Marketing For Business Development It is safe to say that the majority of the existing go to market strategies that have been developed for small businesses (Small and Medium Enterprises) as well as some of the larger corporations were in some part originally developed before the rise and rise of some of the existing Continue Reading…

digital channel marketing

The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…

Using Your Internet Presence To Drive Offline Business

Carrying on from the previous post :- The first problem which is normally uncovered is when working with a client who already has a website, the website normally looks pretty, was designed by a software development house and is normally the company’s brochure replicated online. It is then always interesting to examine the source of Continue Reading…