With millions and millions of websites on the internet today, individuals and companies are constantly looking for ways to make their Digital Marketing Strategy Development efforts bear fruit. With increasing amounts of people who are potential clients and suppliers turning to the internet; we see that the business website owner must find ways to capture visitor’s attention so that the website visitor will be able to listen to the message that the business wishes to present to its intended target market customers.
It is widely known that the use of Multi Media as a component of Digital Marketing Strategy development is now the way to go at this stage of the evolution of marketing one’s business on the internet. For many companies however, they do not have the resources available in house to be able to produce quality videos on a consistent basis that will portray the brand of the organisation and strengthen relationships with clients.
If you are reading this as a business owners it is assumed that you are the owner of a website, that is taken for granted these days !! However the other question to consider is to what extent your company is making use of video as a core component of its digital marketing strategy development. We cover video marketing in the seminars and workshops on this topic [http://www.stephenccampbell.com/internet-marketing-training/] but the question to consider now is what your business may be missing out on if this method of customer interaction is not being fully utilised.
As the use of mobile phones and always on internet connectivity continues to rise, it is those companies who are able to effectively use the digital form of channel marketing to guide prospects through the sales cycle that will be seen to succeed most in the online marketing world in which we live.
Should you wish to discuss any digital marketing strategy development need, feel free to get in touch – you can check out a summary of our monthly service offering in the video above.
Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …
… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.
Internet, Internet, Everybody is talking about the internet :
And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.
My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.
How to receive regular cheques from Google
How to make money from Blogging and Podcasting
How to transfer money to friends and family all over the world using Paypal
In a nutshell, I will tell you how to make money from your
… or wherever you use your laptop or PC.
Join me on Passion Radio Bristol on Monday 15th and Monday 22nd June on the drive time show with the original Bandyt from 16:00 til 19:00.
As I continue to act as a Management Consultant working with companies from various industry sectors looking to devise and craft out go to market strategies. It is sometimes interesting to note some of the differences that I encounter when dealing with businesses that are based in London versus those who are [of course] not. I am based in the South West of the United Kingdom and travel to London for business often. London being at the centre of the economy of the United Kingdom and in fact dominating the world when it comes to certain markets – brings with it certain challenges.
For sure – whether you are operating you enterprise in London, New York or Tokyo you will need to ensure that you are operating according to a structured marketing and business plan. You Brand will of course be carefully defined and the message that you want to portray to the marketplace at large will be communicated through those marketing channels that you know your end user clients await. Very simple to state I know but quite another thing to actually do.
If you are reading this and you need help in your business, need someone with an excellent academic record and worldwide experience to come into your organisation and Thin Slice through your current operational plans – or if you have no plans to work with you to create your business strategy then, please do get in touch. Read my Business Strategy Biography and then drop me a note and then we’ll see where it leads.
When we consider the function of a management consultant it is then that we can see that this particular chosen line of work is an extremely desirable career so many who start in this role choose to remain within it for the duration of their career, sometimes swapping larger firms for smaller consulting firms. Stephen C Campbell works in the Business & Marketing Strategy development field and is active in the Bristol Business scene providing excellence in marketing strategy design and development as well as more general business advice.
With an excellent academic record and a great deal of background experience in various functions of a business including Human Resources and Finance, in the current economic climate with many small businesses struggling; it makes a lot of sense to hire someone with the caliber of Stephen C Campbell on an interim basis to help move the organization forward.
Considering the Management Consulting Bristol scene we can note that any specific company can gain a great advantage over its competitors by adopting the approach of using outside expertise where most companies rely on their internal personnel. With many of us continuing to operate within our knowledge base – it is when we get outside help that we can really accelerate our progress. This of course does not only apply to business but also to all areas of life.
In closing – if you are one of the companies who are suffering due to a lack of Strategic Marketing direction then maybe what you need is a basic consultation with myself. Get in touch for a no obligation phone analysis and maybe this Bristol Management Consultant can help you to realize your business dreams faster than you thought.
Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a ‘standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding.
Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-
Use your blog to build your brand online
All top sports people, politicians, celebrities use blogs
Use your blog to promote your expertise
Use your blog to give relevant content to the world reinforcing your brand
Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.
As in all areas of the world no matter which city you happen to live in, you will need to have quality marketing in action within your business. This of course applies within the Bristol Marketing scene no matter what business you happen to be operating. When you choose to make use of a business marketing consultant then you will want to make sure that you make use of the very best talent that you can find to help you get to where you wish to be in as fast as time as possible.
There is a certain structure that is found in every large coporate where you will find the department of :-
… and all of the other fundamental departments. You will notice that Marketing is missing from the list above yet when we take a closer look at many of the small businesses that are in operation – we see that they are in fact operating without a specific, defined marketing department. We also see that the person who has been given the task of running the marketing efforts is not actually a marketing professional in education or experience. With that said you will actually be leaving the direction of your business to chance which is the opposite to what the major corporations do when hiring the very best talent on an annual basis.
Living in the Bristol Bath region ? need to talk with a Marketing Business Strategy consultant ?? You would be well advised to get in touch with Stephen C Campbell who is available on demand, to see if you qualify for a no obligation strategy consultation session.
Feel free to get in touch and let’s see if we can work together.
I will be speaking to a group of business owners and individuals with business ideas on the topic of developing and executing an effective marketing strategy within their small and work from home business. The heart and soul of every business, from the largest corporate organisation to the smallest company is its ability to effectively get its products and services to its end user base.
It is unfortunate that the majority of business owners are not skilled in the process of developing and executing an effective business marketing strategy in order to develop their business. The business owner is of course mostly skilled in their core competency but the ability to manage their marketing efforts is something which is often lacking.
As a consequence, what normally happens is that the business runs without effective business negotiation strategies and tends to operate doing the same things that the other business do. This goes on to mean that the business operates without any major competitive advantage over others in the same market place.
If you are running your business and are in London, go to http://www.westminster.gov.uk/libraries/news/wrfevents.cfm and sign up to reserve your place for this exciting business presentation which will give you a chance to work with Stephen C Campbell who has conducted business in over 25 countries throughout Europe, the United States and the Far East.
There is a growing trend in the number of women have quality business ideas and who are actively running their small work from home businesses. With this in mind, Stephen C Campbell will be running a seminar on the 22nd November for Women Only focussing on the Components Of A Marketing Strategy : details may be found at … http://www.stephenccampbell.com/bristolbusinessseminar/
It is unfortunate that the majority of small work from home business owners fail to develop a coherent marketing strategy and as a consequence fail to get their message heard by their target audiences. Every successful business must operate according to a marketing strategy and often the small business owner does not have the required skills necessary to create the life that they desire.
The Bristol Business Women’s Seminar will be a full day spent on unravelling some of the mysteries needed in order to develop a business strategy for your bristol business.
Recently I gave a presentation to a group of business owners and personal development experts at the Leadership Academy Mastermind Group in London which was co founded by Steve Oxlade. I covered many specific aspects of the marketing strategy process that I use when consulting with businesses to often take their business ideas from conception to implementation.
As a marketing consultant who started his career working in Research and Development having studied electrical and electronic engineering as an undergraduate; I have a strong foundation in technology and am always looking for ways to use the new technologies to make business more efficient. One of the questions I posed to the group was – which comes first, economic growth or technological growth. For the purpose of this post we cannot get deep into the economics that defines the answer, however the correct response is that economic growth is preceeded by technological growth. The example can be given where a company purchases a machine to perform the work that is ordinarily carried out by 10 people, the new machine now requires one person to operate it. Now the other nine people can be used by the business to develop new skills in order to perform additional tasks. The new technology will allow the company to produce more output when all things are considered.
The point to this is to get businesses to take a fresh and different look at the internet and how to use the internet within ones business strategy. Most small work from home business and other companies know that they should have a website however, in most cases that website is not positioned as a key part of the overall sales and marketing strategy of the organisation. When designing business strategies I spend a significant amount of time with client working on the concept of ‘internet channel marketing’ that is :- getting business owners to view the internet as a marketing channel to build and establish their brand, to connect with other businesses in the same industry.
The technology that is developing in the form of the internet (internet marketing) should be viewed as the most wonderful technological advancement that all businesses can use to build their brands and ultimately increase revenues. The key is to have someone in your organisation who has the expertise to take advantage of blogging, podcasting, video marketing, forums, directories and all the other components that are necessary in order to use the internet effectively within your business. If you are are small organisation, the thing to do is not to try to learn all that is needed but to hire a consultant as appropriate in order to get moving in the shortest period of time possible in terms of using the internet as a marketing channel to drive your business. In this way the company can focus on their core competencies such as enhancing their skills and getting into business, sales and marketingnegotiations with potential clients and partners.
Interested in hearing if you have any comments on this, you are always welcome to get in touch if there is anything I can do to help you drive your business forward.