power of mobile marketing

Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes!

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Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments.

You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams in a flooded inbox. You’ll have direct access straight to the people you want to reach.

Additionally, people are captive audiences when reading text messages.

Since text messages are so short, you have to keep them straight to the point.

This means more people will take the time to pay attention and read your message. Some people may not want to read a longer email.

There won’t be another method with this much potential to come along for decades, and it’s still in its infancy.

I suggest jumping on this incredibly powerful method right now, because you are once again thinking, “Why didn’t I jump on this when I had the chance?”

mobile marketing traffic

Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly.

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As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages.

Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good.

Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do.

If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so!

Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component.

Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it.

It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns.

Text messaging through SMS is the most common method for reaching people with mobile marketing. It is extremely powerful, but you also have to be very careful about how you use it.

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Most people have to pay for their text messages. They may get a few for free, but generally they can only receive a certain number of them. For this reason, people don’t typically like to see direct marketing.

Instead, it’s important to be more subtle with your marketing. There are two major ways to accomplish this:

  1. You can send them a friendly text or an informative text and simply drop a link to your website.
  2. You can provide them a valuable service or product for free, using that as a platform for your marketing.

A friendly message comes in the form of a quick blurb, news story, update, etc. You give someone a small piece of information, and just use your web address as a signature.

“Hey! Lady Gaga is giving a FREE concert to benefit the Pediatric Aids Foundation at the Blue Lounge tonight. See you there! http://www.WebsiteAddress.com Providing a valuable service or product is even more effective.

People love getting stuff for free, and you can use your freebie as promotional material by including marketing within the giveaway. For example, you could create some sort of valuable service people would want in the niche. Using the record store example, you might create a page where people could hear samples of the current Top 40 songs, as well as music clips from local artists.

Then you could send a message like this: “Check out our new free music clips page at http://www.WebsiteAddress.com. Hear samples of Top 40 hits, as well as music from local bands!”

This will get people to look for your messages and pay attention, because you’ll always be providing something of value to them.

If you haven’t jumped about the mobile marketing revolution, it’s about time you do! Mobile marketing is positioned

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to absolutely slaughter every other current marketing method! It’s going to blow away internet advertising, email, direct mail, and just about anything else you can think of. Why?

  • 91% of Americans have a cell phone.
  • 5 billion people subscribe to cell phone service, but only 2 billion have internet access.
  • People tend to check their text messages and voice mail several times per day, often within minutes of receiving a message.
  • However, people usually only check their email once or twice per day, usually not carrying a computer around with them.

This makes mobile marketing extremely powerful. You have the opportunity to get in on the ground floor of an opportunity few people are exploring. The time is NOW!

As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one that organisations need to take seriously as a major promotion channel.

The message of the business in question will undoubtedly be read immediately after it has been sent out by the business marketing departments, and as organisations use mobile marketing as a part of a clever marketing strategy, they are able to offer their customers enticing incentives for following through on the offers given by the company.

Considering how competitive most fields of business are,  as a business owner you must do everything you can to stay in touch with your customers and to offer them services and/or products that they will purchase from you.

Instead of having to rely on email marketing which can become costly and often returns very few results-you can send your message wirelessly and you are all but guaranteed that your targeted customers will indeed read the text messages immediately and will likely act on them as well.

I’ll be writing more about this current, innovative and exciting marketing method in future posts. Any comments, let me know.

-Stephen C Campbell