Carrying on from the previous post :-

The first problem which is normally uncovered is when working with a client who already has a website, the website normally looks pretty, was designed by a software development house and is normally the company’s brochure replicated online. It is then always interesting to examine the source of the website and in 9 times out of ten the website is not optimized, the small business owner does not know this, or exactly what this means.

A part of the consultation should focus on educating clients on exactly what search engine optimization means, what keywords are, linking and related strategies. The objective being to leave the client with a basic understanding of how to get their website recognized in their relevant market categories. In the long run, this knowledge should be worth thousands of dollars (providing the client takes the relevant action) to the company’s bottom line as they use their website as a business asset.

The next thing to focus on is on how to use some of the low cost and no cost tools which are available to gain visibility in the online world and in order to drive traffic to their website. A major focus should be on using the Web 2.0 technologies as much as possible, these mainly free resources are great for using as part of your company’s online marketing strategy which can and will drive your offline businesses.

Get in touch if you feel my international business experience can help you in your business ventures.

I’ll finish this up in the next post in a couple of day.

Stephen C Campbell

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