The brand positioning that a company – no matter what the size, that is if the company happens to be a solopreneur home based business small and medium enterprise all the way up to the corporates … will have an effect and bearing on how clients view the company when compared to similar organizations who Continue Reading…
Month: May 2011
business branding strategies
I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow Continue Reading…