digital marketing & consistent lead generation

[st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b0daf6c3″ ][st_column span=”span12″ id_wrapper=”elm_59636b0daf5f9″ ][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b0daf50c” ]Any business must have paying customers in order to actually well, stay in business. We can readily classify client into various formats

those who:…

  • are doing business with us today
  • have already done business with us
  • need our products and services but have no relationship with us
  • are actually in our market funnel

Whatever the case all customers that fall into each category will need to be nurtured accordingly. Let’s take a look at each classification of customers in turn.

[/st_text][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b0db4600″ ][st_column span=”span6″ id_wrapper=”elm_59636b0db21e1″ ][st_heading text_align=”center” normal_font_color=”#6e0662″ normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b0db0c0d” ]Current Customers[/st_heading][st_text 1=”#_EDITTED” 2=”#_EDITTED” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b0db12f1″ ]

This category of client has somehow gone through the marketing funnel and one is providing services and / or products to them already. In terms of this lead the question is ‘how can we get them to come back and do more business with us’ ? in this case it makes sense to consider complimentary services or creating solutions that can be added to the initial purchases. In many cases developing a continuity based program is a great way to ensure consistent ongoing revenues..

[/st_text][st_heading text_align=”center” normal_font_color=”#6e0662″ normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b0db1a8c” ]Current Customers[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b0db2107″ ]

This category of client has somehow gone through the marketing funnel and one is providing services and / or products to them already. In terms of this lead the question is ‘how can we get them to come back and do more business with us’ ? in this case it makes sense to consider complimentary services or creating solutions that can be added to the initial purchases. In many cases developing a continuity based program is a great way to ensure consistent ongoing revenues..

[/st_text][/st_column][st_column span=”span6″ id_wrapper=”elm_59636b0db4526″ ][st_heading text_align=”center” normal_font_color=”#67e90b” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b0db2f39″ ]Previous Customers[/st_heading][st_text 1=”#_EDITTED” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b0db3612″ ]

Unlike the current customers – this classification have experienced business with the company but some time has passed since they have experienced our services. With all of the contact information in hand a reactivation campaign can be made to be very targeted with an offer based on their previous purchase decision in order to bring them back as a customer. Direct Email Marketing may work well with this.

[/st_text][st_heading text_align=”center” normal_font_color=”#67e90b” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b0db3dc2″ ]Previous Customers[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b0db4445″ ]

Unlike the current customers – this classification have experienced business with the company but some time has passed since they have experienced our services. With all of the contact information in hand a reactivation campaign can be made to be very targeted with an offer based on their previous purchase decision in order to bring them back as a customer. Direct Email Marketing may work well with this.

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Stephen C Campbell

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