We all want to sell more things on the internet but one of the things that many people seem to forget is that it is quality website traffic that is the key to real success on the internet. One should put as much effort into understanding how to get quality internet traffic that they can if they are looking to make great success on the internet marketing game and increase website traffic. One needs to go to as many of the seminars and training courses that they can and then use their knowledge to dominate their chosen market place. With knowledge, perseverance and dedication one can make great success out of their internet marketing business.
Based on my relevant background combination of Education and Experience is Business Sales and Marketing …
… Development and using tried and tested processes; I am fortunate enough to be able to work with business owners spanning different industries. Here is a testimonial from one Business Owner following one of my thought provoking business strategy sessions.
When we consider the function of a management consultant it is then that we can see that this particular chosen line of work is an extremely desirable career so many who start in this role choose to remain within it for the duration of their career, sometimes swapping larger firms for smaller consulting firms. Stephen C Campbell works in the Business & Marketing Strategy development field and is active in the Bristol Business scene providing excellence in marketing strategy design and development as well as more general business advice.
With an excellent academic record and a great deal of background experience in various functions of a business including Human Resources and Finance, in the current economic climate with many small businesses struggling; it makes a lot of sense to hire someone with the caliber of Stephen C Campbell on an interim basis to help move the organization forward.
Considering the Management Consulting Bristol scene we can note that any specific company can gain a great advantage over its competitors by adopting the approach of using outside expertise where most companies rely on their internal personnel. With many of us continuing to operate within our knowledge base – it is when we get outside help that we can really accelerate our progress. This of course does not only apply to business but also to all areas of life.
In closing – if you are one of the companies who are suffering due to a lack of Strategic Marketing direction then maybe what you need is a basic consultation with myself. Get in touch for a no obligation phone analysis and maybe this Bristol Management Consultant can help you to realize your business dreams faster than you thought.
Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a ‘standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding.
Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-
- Use your blog to build your brand online
- All top sports people, politicians, celebrities use blogs
- Use your blog to promote your expertise
- Use your blog to give relevant content to the world reinforcing your brand
Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.
-Stephen C Campbell
A few months ago I gave one of my mini half day consultations to a client operating in the Business Office Furniture Industry …
… being able to consult with clients from a wide range of business industries is a skill that is bringing great benefit to the end user clients. Working in this way means that I can use whatever I find is the best from one industry and make use of any specifics within another.
We have been very impressed though by your depth and scope of understanding relating to marketing, and its effect/impact on any business.
We have already mentioned you to a couple of our clients, as someone who really understands the marketing procedure and would be very effective.
In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they can present their message to the end user customer base at large.
Key points :-
- Channel Marketing strategy definition
- Use the internet as a [primary] marketing channel
- Adding Innovation into your business model
- Supply and demand
- Ideal Client Profiling
- Pricing Strategies are driven by the amount of uniqueness built into your product
- Pricing is also drive by the particular Channel to Market that is used by the business
- Product funnel : developing a range of product and services to offer the end user marketplace
Do let me know if you have any comments, get in touch as I’d be happy to discuss.
Stephen C Cambpell
Taking a look at the amount of small and medium enterprises that exist in the Bristol region situation in the South West of the United Kingdom – operating without specific marketing departments. Or worse still, with the person give the task of executing the marketing for that operation not really having the core fundamental skills needed to develop the organisation > we can see why the need for quality Bristol Management Consultants is on the rise.
I have had the privilege to work with various companies from different market sectors and assisting in developing their marketing strategies. Contrary to popular belief – working in one industry for years and years and years, does not necessarily give you the advantage [even though recruitment consultants only seem to want to hire someone who has specific experience in a particular industry !!] in fact, I’d say it is a significan disadvantage. I have seen that professionals from one industry normally execute according to what everyone else in that industry does and that is why often any one company fails to stand out from the rest.
Are you in a business that could do with some fresh thinking and perspective, could you use someone who has conducted business in over twenty five  countries throughout Europe, the U.S. and the Far East ? we live in a global village so get in touch if I can be of assitance to you and your business. If you are in the Bristol region or in the South West of the United Kingdom in general – get in touch for your free without obligation telephone consultation and maybe we can begin working together using my Bristol Management Consulting services to help take your organisation or business idea to the next level.
Stephen C Campbell
In this current economic climate, more and more people are actually looking to make their dreams come true and get their work from home business ideas come to life and become self employed. One of the things that is often missing from a good business idea is that of a strategic marketing plan with the business owner often not having the requisite skills necessary to devise the business marketing plan.
If you are a small business owner working in the Bristol and Bath region you are advised to attend the next Bristol Business Seminar on the 09th Feb 2009. Further details may be found on the website and we will be spending a full evening looking at Marketing and Business Strategies with a focus on using the internet as a Primary Marketing Channel.
The Bristol Business and the Bath Business scenes are great and the engine under many economies are the small businesses; to give your business new year fresh start – come to the next Bristol Business seminar, make a small investment in your business and create the business future you desire.
Stephen C Campbell
Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing.
Key points :-
- Focus on Category Marketing
- Take time to carefully determine which specific category your product or service fits into
- The category of the market that you occupy will determine how you reach your end user
At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you think
Key points :-
- Branding is a key component of a company’s marketing strategy
- Consider what your brand is
- Determine how you will communicate your brand to the world at large
- Ponder your brand as the business owner
- Consider the brand of the company as seperate and distinct from your personal brand