Ok, so let’s continue with these thoughts on Small Businesses making use of Business Consultants :-
Making using of a business consultant certainly does not mean that one does not have the requisite skills to run their business.
One of the main advantages to using a strategic business specialist is that they can take a look at ones business with a critical eye and help one fine tune it. They can help to see what can be improved with the operations and what needs to be changed.
The fact is that the advice that will be given by using a specialist strategic visionary and expert business marketing consultant may not always easy to hear, but the advice may help to advance ones company.
Taking the steps to hiring a strategic business consultant really goes on to help people see that the business owner cares enough about their company to actually go and ask another person, that is someone who is more experienced and knowledgeable, how it can run more smoothly and how they can improve upon the operations.
When we analyse some of the reasons why the smaller companies fail, we can see that the reasons can be put down to to lack of a strategic business plan to follow. Getting outside help can assist move the operation forward in the right direction.
So in summary, with the use of the internet one is now able to get expert from the other side of the globe, so do not let anything act as a barrier or hindrance. Make mentoring and coaching something as a matter of course that you have as a part of your business’ overall strategy and direction.
Any thoughts or comments please get in touch and let me know if there is anything I can do to help you with the direction of your business.
This is the first of a two part post on the subject of Business Consulting with small businesses. You see, I speak with a lot of small business owner and am constantly suprised at how many of them try to do everything themselves, are generally resistant to change are typically not marketers and in most cases have never made use of an expert marketing consultant to help them to get where they want to get to, in as short as possible time – here goes …
It is a matter of course that businesses will continue to make use of the skills of strategic business and marketing consultants. We see this on a constant basis with the larger corporates filling in the gaps of knowledge and skills as a matter of course by hiring in professionals who are skilled in specific areas that are needed by the company at any given point in time.
When it comes to dealing with some of the smaller companies we see that it is not uncommon for those business owners being wary of hiring in business consultants, for many and varied reasons including the fact that they feel inadequate and not in charge of all of skills required to run their company.
We know that that is really the wrong view to take, and in actuality that view is really far from the truth. As mentioned above there are many very successful people in business who use business consultants to help them amongst other things to develop their niche marketing strategies. The thing about these specialists is that they can take a look at your business with an unbiased and impartial view. These specialist should be looked upon as an editor of a newspaper. When people write articles for the newspaper, often they cannot see the mistakes that they have made. The editor takes the article and fine tunes it to look and read the very best that it can.
When we look all around us, in particular when we look at the bristol business scene – we can see that there are more and more small work from home businesses that are actually making a significant contribution to the economy of region by providing their products and services out to the marketplace.
All businesses exist to effectively deliver their products and service via specific marketing channels and in the bristol marketing scene there is a great deal of competition. We see organisations such as business west bristol providing training in the region to small businesses and other more specialists companies with more specific business training experience making a significant contribution to the marketplace.
Marketing is the heart and soul of every business and especially when looking to start a business it is really important to ensure that you as the business owner put business training seminars and sales and marketing courses at the forefront of their operations.
As in all areas of the world no matter which city you happen to live in, you will need to have quality marketing in action within your business. This of course applies within the Bristol Marketing scene no matter what business you happen to be operating. When you choose to make use of a business marketing consultant then you will want to make sure that you make use of the very best talent that you can find to help you get to where you wish to be in as fast as time as possible.
There is a certain structure that is found in every large coporate where you will find the department of :-
… and all of the other fundamental departments. You will notice that Marketing is missing from the list above yet when we take a closer look at many of the small businesses that are in operation – we see that they are in fact operating without a specific, defined marketing department. We also see that the person who has been given the task of running the marketing efforts is not actually a marketing professional in education or experience. With that said you will actually be leaving the direction of your business to chance which is the opposite to what the major corporations do when hiring the very best talent on an annual basis.
Living in the Bristol Bath region ? need to talk with a Marketing Business Strategy consultant ?? You would be well advised to get in touch with Stephen C Campbell who is available on demand, to see if you qualify for a no obligation strategy consultation session.
Feel free to get in touch and let’s see if we can work together.
As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …
“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”
… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.
I will be speaking to a group of business owners and individuals with business ideas on the topic of developing and executing an effective marketing strategy within their small and work from home business. The heart and soul of every business, from the largest corporate organisation to the smallest company is its ability to effectively get its products and services to its end user base.
It is unfortunate that the majority of business owners are not skilled in the process of developing and executing an effective business marketing strategy in order to develop their business. The business owner is of course mostly skilled in their core competency but the ability to manage their marketing efforts is something which is often lacking.
As a consequence, what normally happens is that the business runs without effective business negotiation strategies and tends to operate doing the same things that the other business do. This goes on to mean that the business operates without any major competitive advantage over others in the same market place.
If you are running your business and are in London, go to http://www.westminster.gov.uk/libraries/news/wrfevents.cfm and sign up to reserve your place for this exciting business presentation which will give you a chance to work with Stephen C Campbell who has conducted business in over 25 countries throughout Europe, the United States and the Far East.
There is a growing trend in the number of women have quality business ideas and who are actively running their small work from home businesses. With this in mind, Stephen C Campbell will be running a seminar on the 22nd November for Women Only focussing on the Components Of A Marketing Strategy : details may be found at … https://www.stephenccampbell.com/bristolbusinessseminar/
It is unfortunate that the majority of small work from home business owners fail to develop a coherent marketing strategy and as a consequence fail to get their message heard by their target audiences. Every successful business must operate according to a marketing strategy and often the small business owner does not have the required skills necessary to create the life that they desire.
The Bristol Business Women’s Seminar will be a full day spent on unravelling some of the mysteries needed in order to develop a business strategy for your bristol business.
Recently I gave a presentation to a group of business owners and personal development experts at the Leadership Academy Mastermind Group in London which was co founded by Steve Oxlade. I covered many specific aspects of the marketing strategy process that I use when consulting with businesses to often take their business ideas from conception to implementation.
As a marketing consultant who started his career working in Research and Development having studied electrical and electronic engineering as an undergraduate; I have a strong foundation in technology and am always looking for ways to use the new technologies to make business more efficient. One of the questions I posed to the group was – which comes first, economic growth or technological growth. For the purpose of this post we cannot get deep into the economics that defines the answer, however the correct response is that economic growth is preceeded by technological growth. The example can be given where a company purchases a machine to perform the work that is ordinarily carried out by 10 people, the new machine now requires one person to operate it. Now the other nine people can be used by the business to develop new skills in order to perform additional tasks. The new technology will allow the company to produce more output when all things are considered.
The point to this is to get businesses to take a fresh and different look at the internet and how to use the internet within ones business strategy. Most small work from home business and other companies know that they should have a website however, in most cases that website is not positioned as a key part of the overall sales and marketing strategy of the organisation. When designing business strategies I spend a significant amount of time with client working on the concept of ‘internet channel marketing’ that is :- getting business owners to view the internet as a marketing channel to build and establish their brand, to connect with other businesses in the same industry.
The technology that is developing in the form of the internet (internet marketing) should be viewed as the most wonderful technological advancement that all businesses can use to build their brands and ultimately increase revenues. The key is to have someone in your organisation who has the expertise to take advantage of blogging, podcasting, video marketing, forums, directories and all the other components that are necessary in order to use the internet effectively within your business. If you are are small organisation, the thing to do is not to try to learn all that is needed but to hire a consultant as appropriate in order to get moving in the shortest period of time possible in terms of using the internet as a marketing channel to drive your business. In this way the company can focus on their core competencies such as enhancing their skills and getting into business, sales and marketingnegotiations with potential clients and partners.
Interested in hearing if you have any comments on this, you are always welcome to get in touch if there is anything I can do to help you drive your business forward.