Capid Houser is a Bristol based strategic business marketing organisation which is headed by Stephen C Campbell who is someone who is always leading in his industry by embracing change and the new technologies.
The latest service launched by the company is the provision of Internet Marketing Traffic generation service largely designed to move companies towards dominating in their local markets. It has been recognized that most companies who decide to use a website normally launches a site which exists in cyber space and in many cases may as well not exist in terms of being recognized within the scope of the overall internet.
Capid Houser (http://www.capidhouser.com/) has a website design and development arm and in the past whilst providing quality websites, noted that the businesses did not have any focused internet traffic being directed to it. With experience in managing hundreds of websites in different marketing niches, Stephen decided that the company should package its internal Internet Traffic Generation processes and offer this as a service to the end user customer. The services focusses on more of a long term strategy as opposed to using pay per click, it leans towards building hundreds of permanent backlinks into your internet presence over time. The process when broken down uses some of the following components :-
- Article Marketing
- Video Distribution
- Press Releases
- Reciprocial Linking
.. and the list goes on. It is largely recognized that with the current trends that we see in the progress of the new technologies and the subsequent useage of those technologies, it is imperative for businesses to make using the internet as a marketing channel a key component of their overall business strategies. It is with this trend in mind that Stephen C Campbell and Capid Houser has decided to offer this ‘you do not have to lift a finger’ service to enable companies to appear in the search engines and in various strategic locations around the internet.
The service differs to the more well know pay per click traffic generation method in that, after the minimum advised three months of traffic generation; the website of the business in question will be left with hundreds of permanent backlinks and references to it coming from numerous locations around the internet.
With his vast international background, Campbell recognizes that businesses from all around the globe may wish to take advantage of this service and there has opened up the service to any company wishing to dominate within its local market.
If you are looking to build long term equity into your current internet presence then you are strongly advised to get in touch with Capid Houser to learn more about the service – today at http://www.capidhouser.com/.
I am often asked ‘what is a blog’ or ‘what part does the internet play in growing my business’ and other similiar questions that relate to using the new technologies (such as email marketing) for all businesses including the corporates and small and work from home businesses. Often companies have a website but in many cases their website presence actually serves no purpose with respect to actually building the brand of the business.
In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.
Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.
So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.
Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.
This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.
If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.
Stephen C Cambbell
I talk to many small businesses, some are startups and many others have been operating for a few years. One common theme that I see is that when I start to explain about my three month marketing strategy process which includes focussing on Channel Marketing, Internet Marketing, Category Marketing, Market Segmentation, Branding, Supply and Demand and more there is a reticence and reluctance to stop and consider the marketing process.
The point is that so many small businesses and work from home organisations are in love with their product and not necessarily looking out and seeing what is is that the customer actually desires, wants and needs. That is one reason why business do not grow – as they continue to do the same things over and over again.
I find myself explaining that there is a reason why all the large corporates have marketing departments and why people go to university to study marketing. Unfortunately this falls on death ears in many cases and the owners continue to (try to) do the marketing themselves. The skill of business negotiation and communication must be learnt and deveoped over time as with any other skill.
If you are running a small business, whether it be a work from home operation or you have employees in an office. Consider this, where could your business be in say six months time if you stop and spend some time on working on the most critical part of your business which is your marketing strategy. Do not fall in love with your product, fall in love with the marketing process and continually searching out and determining what it is that your customers want. This is how businesses grow, make your business a growth business and consider stategies such as niche marketing on an ongoing basis.
Interested in hearing if you have any comments on this.
Best to you,
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Best to you,
Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA and is a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time.
(EMAILWIRE.COM, May 08, 2008 ) London, UK — Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time. The book deals with various aspects of the marketing process such as The Mathematics Of Marketing and Channel Marketing and; has been classified as an outstanding resource for the Small and Work From Home Business Owner as well as the Seasoned Entrepreneur.
Campbell (https://www.stephenccampbell.com/) is well placed to give advice on Marketing Strategies having conducted business in over 20 countries throughout Europe and The United States and the Far East and; now works as an international business consultant assisting businesses to define and improve their marketing processes and strategies. He and his team has developed significant expertise in Internet Channel Marketing – i.e. the skill of using the internet as a primary marketing channel to build the brand of a company, business owner and to drive offline revenues.
Recent reports (PR-USA.net – Singapore, May 5th 2008) states how “Recruit.net’s marketing strategy evolves targeting social media micromarkets with job channels” demonstrates how the internet is continuing to play an ever growing role in the marketing strategy employed by any company. The reports goes on to say “The collaboration with Ping.sg will help Recruit.net to add to its impressive list of places of where job seekers can search for their ideal jobs, across countries including Singapore, Malaysia, Australia, China, Hong Kong, India, Japan and New Zealand.” further demonstrates how Campbell and his team are on the bleeding edge of using the new technologies along with more traditional marketing techniques to drive business forward.
The Marketing Mastery publication (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) also carries chapters on Building Brands and The Internet (as a marketing channel). The book is timely as many small business still have not set the time aside to develop a coherent marketing strategy and many are still confused when it comes to incorporating the new technologies into their overall business strategies.
To pick up a copy of this timely and well written resource visit http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA today.
Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details.
The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing only has a few keypoints. We hammer home everything you need to get started – SUCCESSFULLY!
Check it out at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA, buy a copy and please leave a review. That’s another goal accomplished – now on to the next.
Best to you,
I have met with a few prospective clients over the past weeks, there is a standard process which I go through when determining if I am the right person to be working with the customer, and also to determine whether or not the customer is in the right place to grasp and implement some of the World Class strategies which I will introduce them to should we work together.
As in 9.9 times out of ten, I find that people launch their business being very good at producing their product or service – however, they often have very little idea about marketing, the marketing process, terms such a market segmentation and category marketing. I take some time to explain some of the most basic concepts of marketing and as I have spoken so many businesses I cannot recall how many it is always interesting to see when the fact that marketing and business strategy is a skill and discipline. A discipline which is to be learnt through education and action, just like any other skill ye; it is amazing that people stake their whole future on running a business and it never crosses their mind to spend but a few thousand pounds on working with an expert to developing their marketing strategies to help them grow their business in the years to come.
It is my desire to increase the number of consultant in our company and to get the message over to more and more small and work from home businesses that, Marketing is the Heart and Soul of their’s and any other business.
If you are running your small business, read as much as you can about the process of marketing and even better, get in touch and let’s talk about how I can craft a world class marketing strategy with full Internet Infrastructure Development to take your business to the next level.
Let me know if you have any thought,
To your success,
Our consulting not only consists of developing world class go to market strategies and designing custom websites, we also coach clients how to use their websites as a part of their overall business strategy. As the internet becomes more and more of a dominant marketing channel, it pays to know where to find the experts in order to help you in taking your business to the next level by leveraging the power of the internet as a primary marketing channel.
In the last post, I have an example how one of our product was put on the first page of google using our tried and tested internet marketing strategies. Now here is another example – enjoy and do get in touch if there is anything we can do to assist you, remember taking action is the one thing which seperates successful people from those who procrastinate and tell all the stories why they cannot; as opposed to why they can or should. Check out the video :-
And do please get back to me shoule you have any comments.
To your fantastic business success.
More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I mean by this ? Well, most companies (small work from home businesses as well as the large corporates !!) may well have a website but it actually serves no purpose in terms of acting as realy equity for the business. In many cases the website actually received no or very little traffic as the business owner’s concern is with having a website as opposed to incorporating the internet presence into the overall company’s business strategy.
We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load])
As I mention business strategy, that leads me on to another point – most of the small businesses I come across have no business plan or marketing strategy. At times company’s may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :-
- Ideal Client Profile
- Channel Strategies
- Category Marketing
…. and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core ‘bricks and mortar’ business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ?
Having has the privilege ot have conducted business throughout Europe the United States and the Far East I have to say that the most joy and interest that I had was in conducting business and seeing globalization in action in places such as Indonesia, South Korea, India and Taiwan.
The way that the world markets are structured means that we actually need the world markets in places such as India and China to develop in business skills such as manufacturing, design and joint venturing. As the richer economies continue to innovate we see the other world economies taking on tasks such as co development and low cost manufacturing.
While many kick against the rise of globalization, the fact remains the innovation in the traditional wealthier economies of the world means that business opportunies and economic development paths are given to the less wealthy economies of the world. These emerging markets move on to become established world markets – such as given in the example of South Korea.