The 3rd and final part of the post :-

The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the day to day activities and don’t feel they have the background skills and time to work on using these method for driving business.

As a business owner it is critical to embrace the fact that one should be continually investing in themselves and in their businesses. So, in this respect one can hire a consultant or hire a technical graduate or intern to learn and implement in this area.

In addition to using the Web 2.0 tools it is advised to be creating products based on ones skill set to take advantage of the global customer base which their business’ internet presence gives them. The theme and key point is that ones website is more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset.

Me and my team are available to work with  business in any location, get in touch if you need some help.

Stephen C Campbell

With repect to helping clients to use their skills in any niche and market them online this article is presented to you. It’s related to using skills in selling books online for your home business.

There are lots of factors in order to make your e-commerce business work. You need an efficient customer assistance service and a working system for organization and technical aspects.

E-commerce or electronic commerce has dramatically changed its meaning over the last 30 years. E-commerce originally meant any transaction like invoice or purchase order that was sent trough electronic means i.e. transactions through ATM machines and telephone banking.

Today, e-commerce is synonymous with any online business transaction. There are now billions of Internet users worldwide and the potential market base is astounding. That is primarily the reason why many businesses become online. Many types of transaction can be done over the Internet, with a vast range of products and services up for grabs. Unfortunately, there are also a great number of failed online business ventures who are being swept by the current.

So, how does one make e-commerce profitable? What are the key factors in making e-commerce work?

A great online business company must employ a competent Internet management team, efficient post-sales services (i.e. product tracking, delivery, etc.,) well-organized business and network infrastructure and a working website. This may sound a bit overwhelming to home business entrepreneurs who may be working on very limited resources. However, this can be oversimplified to just having an efficient customer assistance service and a working system for organization and technical aspects.

See http://www.onlinebooksellingbusiness.com/ for more information on selling your books online.

Stephen C Campbell

I met with Michael Bailey who runs a Sports Betting service – http://www.SlipperyToad.co.uk/

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…  Michael was Inspired by large wins on the crap tables of Las Vegas and then motivated by Nick Mordin’s book ‘Betting for a Living’ and disillusioned by his career back in Aug 2003 then decided to embark on a path to becoming a professional punter.

I met with Michael and guided him through the Marketing Process fundamentals that he should be considering and employing in his business.

 Carrying on from the previous post :-

The first problem which is normally uncovered is when working with a client who already has a website, the website normally looks pretty, was designed by a software development house and is normally the company’s brochure replicated online. It is then always interesting to examine the source of the website and in 9 times out of ten the website is not optimized, the small business owner does not know this, or exactly what this means.

A part of the consultation should focus on educating clients on exactly what search engine optimization means, what keywords are, linking and related strategies. The objective being to leave the client with a basic understanding of how to get their website recognized in their relevant market categories. In the long run, this knowledge should be worth thousands of dollars (providing the client takes the relevant action) to the company’s bottom line as they use their website as a business asset.

The next thing to focus on is on how to use some of the low cost and no cost tools which are available to gain visibility in the online world and in order to drive traffic to their website. A major focus should be on using the Web 2.0 technologies as much as possible, these mainly free resources are great for using as part of your company’s online marketing strategy which can and will drive your offline businesses.

Get in touch if you feel my international business experience can help you in your business ventures.

I’ll finish this up in the next post in a couple of day.

Stephen C Campbell

Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business.

Now in addition to instructing and coaching our clients in the fundamentals of marketing and devising strategies focusing on channel marketing, creating a compelling value proposition and producing products and services to fit into the appropriate categories of the market. We now incorporate a section into our consulting on instructing business to take advantage of the amazing opportunities which exist for using the internet to drive one’s offline business.

Fortunately with a background in traditional offline marketing and have my experience gained in conducting business in over 20 countries throughout Europe, the U.S. and the Far East coupled with the embracing the new technologies has given our customers the edge and the tools to use the new technologies via the power of the internet to grow their businesses.

More on this in a subsequent post,

Stephen C Campbell

This is part III of the post on this exciting subject as; living in Japan certainly has changed my life and points of view even though it’s some seven years since I returned to the U.K. I relish the opportunity to live and work there again someday soon.

As things related to this move very slowly in Japan, I worked closely the Human Resources team to give them the benefit of my experience in workplace diversity training and to assist them in raising the awareness of Diversity amongst the management team and the employees. Of course we had to couple the implementation with the tightly integrated customer base of the other Japanese companies who were more traditional than the company for which I was working at the time and who had the traditional management structures of men, men and more men. This lead into the long some unnecessary meetings, drinking sessions and related activities which; were all part of the business structure and; had to be respected as we dealt with interpreting Diversity from the western perspective into the Japanese company culture and the necessary impact of the management, employees and also the customer base.

It has been a few years since I left the great country of Japan which will also have a special place in my heart. The lesson here for us all is that the implementation of Diversity must be coupled with and interpreted for local cultures and practices as we management folks seek to create inclusive workforces in today’s multi location organizations. This leaves open the challenge to us global managers and consultants who manage in cultures which are largely alien to ours.

Thaks for reading, get in touch if I can be of assitance to your or your organisation.

As I made the comparison between the differences between the workplace diversity landscape in Europe versus that in the United States and then began to draw the comparison between the picture of Diversity which I was looking at in Japan in comparison to anything I had ever experienced. Indeed, as I saw a time lag between implementation within Europe when compared to the United States and I saw time lag in Japan. However I could not even begin to focus on implementation but more on awareness and the path to implementation had not even been laid as yet.

With the management teams and decision makers being dominated by men largely set in their ways I saw many challenges up ahead. The first challenge was in educating the management team and workforce about Diversity, about the fact that their were different ways of doing things and also that men didn’t always have all the answers.

I was frequently surprised as I moved around the company I was working for at the time and; also in meeting other women from some of the other traditional Japanese companies professionally and socially how much talent was being laid to waste. I would meet women with degrees from universities here in the United Kingdom and also in the United States with excellent command of the English language who were working as secretaries. Even more surprising to me at the time was the fact that this was accepted and that they assumed and thought that that was they way that things were.

I will be ending this particular post with a couple more paragraphs in a few days time – thanks for reading and as always, let me know how I can be of assistance to you.
-Stephen C

Whilst working in technology marketing management for one of the largest and most respected computer companies in the world I acted as chair of the European Black and Ethnic Minority employee network as well being involved and liaising with the Diversity team in the United States. Being based in the United Kingdom it was indeed fascinating for me to see how in many respects the corporate Diversity program for my colleagues in the United States was far ahead (years) when compared to the program which we were implementing in the United Kingdom and the rest of Europe. Indeed we have no Affirmation Action here in the United Kingdom and were not affected by some of the political and legislative pressures that were being experienced by my counterparts in the United States.

As my career progressed I was promoted to manage a section of the Far Eastern business based in Japan. I spent most of my time in Japan, about 80% with the rest of my time being spent managing the business in Taiwan, India, Korea and the other countries in the region for which we had business interests. Hearing of my experience with Diversity I was soon contacted by the local Human Resources team in Japan and quickly got involved in the Diversity initiative there.

More on this exciting subject which is critical to the success of any organisation operating within our global marketplace today.

Stephen C Campbell

Value of a Plan. Just as a builder would hesitate to erect a house without a carefully worked-out plan, so a writer should be loath to begin an article before he has outlined it fully. In planning a building, an architect considers how large a house his client desires, how many rooms he must provide, how the space available may best be apportioned among the rooms, and what relation the rooms are to bear to one another. In outlining an article, likewise, a writer needs to determine how long it must be, what material it should include, how much space should be devoted to each part, and how the parts should be arranged. Time spent in thus planning an article is time well spent.
Outlining the subject fully involves thinking out the article from beginning to end. The value of each item of the material gathered must be carefully weighed; its relation to the whole subject and to every part must be considered. The arrangement of the parts is of even greater importance, because much of the effectiveness of the presentation will depend upon a logical development of the thought. In the last analysis, good writing means clear thinking, and at no stage in the preparation of an article is clear thinking more necessary than in the planning of it.
Amateurs sometimes insist that it is easier to write without an outline than with one. It undoubtedly does take less time to dash off a special feature story than it does to think out all of the details and then write it. In nine cases out of ten, however, when a writer attempts to work out an article as he goes along, trusting that his ideas will arrange themselves, the result is far from a clear, logical, well-organized presentation of his subject. The common disinclination to make an outline is usually based on the difficulty that most persons experience in deliberately thinking about a subject in all its various aspects, and in getting down ir logical order the results of such thought. Unwillingness to outline a subject generally means unwillingness to think.

Learn more about using Special Feature Articles to drive your business and Internet Marketing presence by visiting
http://www.WritingSpecialFeatureArticles.Com/


 

Time Changes :  Travel westward, if you will, where the time changes. You go to bed saying to yourself that you will awaken at in the morning. You are traveling by sleeper on a fast express. You go to bed by Eastern Time, and while crossing the land enter the belt of Central Time, which is an hour slower; yet you awaken at literally five o’clock–not four o’clock, the absolute hour which would have been five for you had you remained in the Eastern belt; but the actual five o’clock of the new region, which is the Eastern six o’clock. Marvelous are the understandings and workings of the subconscious mind!

 

Upon giving this illustration in my campaigns, I have often been asked with some perplexity how is it that, if the subconscious mind is the omniscient and divine part of man, this sensitive medium may take up wrong suggestions, such as fear, worry, doubt, sorrow, fright, lack, limitation or poverty. The answer is very simple. All life is orderly and scientific, and works according to certain rules and regulations of nature. The same omniscient spirit which is within man is also within the acorn and the tree. The principle of life is God-Power. The God-Power in the acorn makes the oak; in you, it makes the man.

 

Learn more on how to harness the power of your Subconscious Mind by visiting http://www.UsingYourSubconsciousMind.Com/