Alarm Clock : The Subconscious is the most wonderful thing in the human mind, and perhaps in all the world we know; for it is the omnipotent part of man. A single illustration will suffice to show this transcendent quality.

Did you ever go to bed at night desiring to awaken at a certain hour in the morning! The time may be altogether different from your usual arising hour, but is it not a fact that whatever it is, you generally awaken exactly on the dot. It may be two o’clock, three o’clock, four o’clock, five o’clock, six o’clock, or any other o’clock; but in nine cases out of ten you open your eyes on time.

This involves an operation of the omniscient part of man. The subconscious mind knows everything though, of course, it must be properly directed. If you wish to awaken at five o’clock in the morning, and are not used to rising at that hour, your conscious mind gives a strong suggestion which the subconscious takes up, and as a result you actually do emerge from sleep at the right moment, though without visible or external cause. Notice the omniscient (all-knowing) part of this again. You do not have to take out your watch and say ”eight hours from now will be five o’clock Standard Time–I shall get up at five o’clock.” No, it doesn’t make any difference whether it is two hours or five hours, whether it is eight minutes or 800 minutes. At the appointed time you will awaken. Just pause a moment and see what this means. You awaken at the appointed time, and there you are.

Using our Subconsious minds to achieve our Goals is essential for creating the lives of our dreams, more information at http://www.UsingYourSubconsciousMind.Com/

How do you live and conduct your life ? are you one of the vast majority of the population who say “I’ll Just Go With The Flow” ? Throughout our schooling we are taught to follow the crowd, get a job and all the rest of it.

 

In society the few individuals who break free of the herd mentality and accomplish great things are the ones we call successful. However when we examine things, there is actually no way to stand out and be one of those who are admired unless we stand out and be counted. We will be dealing with this in the next seminar on July 15th details at http://www.you-can-be.com/.  

Now, back to the subject line – going with the flow as most of us do means that on closer inspection we stay in the job we do not love, we stay in the relationship we know is right for us, we put up with the bodies which we do not like when we look in the mirror and the list goes on. Breaking free and being the person who you want to be or doing the things we dream of takes guts and character.

 

Self Development material (book, tapes, CDs & DVDs) are amongst the highest category of sales, even more astonishing is the data which shows that much of the material stays on the shelves of individuals or never get properly consumed. Not going with the flow will lead you closer to being, doing and having the things which you want and deserve.

 

Goal setting and being dedicated to Self and Personal Development takes real character and guts, people will question you and try to get you to abandon your dream.

 

In the next You-Can-Be seminar (see http://www.you-can-be.com/ ) I will be dealing with Goal Setting, Quantum Physics, Neuro Science and related topics. All of which is designed to give individuals tools and techniques to break free from ‘the flow’ and be whoever or whatever they choose to be.

 

If you are in the South West of the UK – come along and spend the day immersing yourself in planning for the rest of your life.

 

Stephen C Campbell

Hello again, this is the 3rd and final post on this topic. It is indeed a crucial topic and something which all organisations
need to pay attention to and embrace. It is my hope that more consultants such as myself will build this link between
the functioning of company and the role of Diversity.

As companies deliver their products and services to wider and wider profile of target customers it is imperative that more minorities, people of color and women are encouraged to be part of organizations and importantly are seen to be operating throughout their chosen organization at all levels.

The companies which innovate and reinvent themselves on a continuous basis are the companies which will retain their competitive advantage in the market place. Invention and innovation requires creativity and creativity requires true diversity.

Indeed the message that needs to be propagated throughout the organization is one that creativity is driven by true Diversity and, in turn creativity is the main driving force behind innovation and invention. It is this innovation and invention which enable companies to maintain their competitive advantage, this advantage drives profitability and this profitability continually establishes the business case for Diversity.

Thanks for reading, do get in touch to share ideas and for business collaboration.

Stephen C Campbell

Diversity is not just a “Feel Good Issue” in fact it may be more of a correct statement to classify Diversity as “A Critical Business Issue” i.e. there is a compelling business case for diversity. Today’s customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming more and more global on a daily basis. In fact, companies who want to be the winners in their market space and particularly those who want to be big winners, simply cannot afford to practice and conduct business with policies of exclusion in existence.

The companies who want to succeed are the ones who take Diversity beyond the Human Resources department and make it a part of the fabric of the everyday business transactions. These companies take Diversity to a level where they become role models to other companies in terms of inclusion as they welcome employees with different styles, different perspectives, different ideas, different passports, different accents and different skin colors into all levels of the business. These employees are welcomed and are used to make decisions, develop products, engage with customers as a matter of course based upon their skill set.

I’ll conlude this thread in the next post, as always do contact me to discuss or if you need my assistance with your Diversity Strategy.

-Stephen C Campbell

This is the final post on this topic on this critical topic of Diversity with the workplace.

The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the desired end user customers and delivered to those customers via appropriate marketing channels.

It is therefore the responsibility of the management team to keep the diverse target end user customer base in mind (where appropriate) and doing so ensure that the teams in place to develop and deliver the company’s products and services and best placed to do so. i.e. those teams should ideally have the balance of product development and marketing strategy skills coupled with an understanding of the end user customers of which they are selling to.

For various products and services the input into the product development process may well be seen to benefit greatly with the input of those within the organization who are most closely aligned to the target market customers. Getting these individuals involved in the appropriate decisions making junctures may well provide cherished career development opportunities as well as providing management with valuable interaction with those within the organization from the various dimensions of Diversity.

As always, feel free to post your comments or drop me an email.

Stephen C Campbell

It is indeed beneficial to all involved to view Diversity in this unemotional fashion i.e. having the best people in the best positions to make the best decisions for the company. This is indeed one of the many challenges facing management today when faced with developing, marketing and delivering products and services to a diverse target end user customer base.

Much of the questions that arise in say developing skincare products to dark skinned women when the majority of skincare products are developed for Caucasian skin may we be more readily answered by individuals who have faced the specific issues all their lives. Skincare is just one of the many examples that could be cited – food is another one wish springs readily to mind where the benefit of the point of view of individuals from specific backgrounds and cultures may well enhance the strategy development process.

The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the desired end user customers and delivered to those customers via appropriate marketing channels.

Will be finishing this off in the next place.

Stephen C Campbell

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as compelling value propositions, branding and category marketing all have a bearing on the final strategy decisions.

The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.

Today’s companies with its diverse workforce find themselves in potentially advantageous positions that is, if they harness the marketing capability advantages of the the workforce. Individuals from a particular dimension of Diversity with the relevant marketing expertise may well find themselves in the best placed position to interpret research data, conduct focus groups and talk to end user customer who are like themselves. The challenge is for the organizations is to allow the talent which exists within the various segments of the workforce to bubble up to the surface through recognition and appropriate promotions to be in the positions where they can make relevant decisions as to devising and executing company strategies and tactics.

More on this later.

Stephen C Campbell

In what is perhaps the most shocking announcement made in some time regarding the vast world of the Internet, a New York doctor has just released a very private “secret” he’s been using since the earliest days of targeted paid advertising at search engines. He admitted without hesitation that he’s gotten over $87 million in pay-per-click advertising over the last nearly 8 years at such search engines as Google, Overture, MSN, Yahoo and others, and resulting in his having amassed a $300 million fortune! In the past 2 years alone he’s netted over $166 million as a result of what he calls a very simple “oversight” promoters online have altogether missed. You can learn more about this at Free Google.

So valuable this “oversight” has proven that he’s finally decided to share it with the rest of us. And his timing couldn’t be better as since going public Google’s ads haven’t become any cheaper. You owe it to yourself to check out this Fantastic resource at http://www.StephenCCampbell.Com/Recommends/FreeGoogle.html

 

Let me know how you get on,

 

Stephen C Campbell

Email Marketing

So you want to get into Internet Marketing, you want to take advantage of the power of the internet and make money online. To be successful on the internet you may well have heard that the money is in the list. Why? well, when you have a list you can Market to the list by using Email – hence the term Email Marketing. At the http://www.EmailMarketingInformationCenter.Com/  you can get an expertly prepared List Building course that I have had the pleasure of collaborating with Jimmy D. Brown on.

 

Shorten the learning curve and go check out the free report and prevent yourself from making some of the mistakes made by others. That’s it for today, go check out the report at http://www.EmailMarketingInformationCenter.Com/ and let me know how you get on.

 

Stephen C. Campbell

The first thing I recommend to anyone who asks me “what should I do” is to get some good grounding via expert training. There are many ebooks and download out there which; could well end up just confusing the person who wants to have that thrill of earning money on automatic pilot. So there it is, that is the essence of this short post today – go to http://www.JobControlBreak.Com/intro.html and sign up for the Fr.ee Internet Marketing Training course that I have had the privilege of being involved with.
Any comments, drop me a line – Thanks.