The brand positioning that a company – no matter what the size, that is if the company happens to be a
home based business
small and medium enterprise all the way up to the
… will have an effect and bearing on how clients view the company when compared to similar organizations who are seen to provide comparable products and services.
We do know that the largest companies have huge marketing departments often with specialists focusing on the positioning in the market place that the company takes – with that said, often the practice is to use outside agencies to develop the positioning strategy.
Smaller companies should focus on the core elements of their brand equity such as :-
… and drill down into the key components of these categories and allocate appropriate resources from within the organisation to work on those areas that have been identified as being the priority in terms of the overall strategic direction of the organisation.
Constant and regular focus on this and the pushing out into the market place of the message will serve to drive the positioning of the brand in the market place, this will ultimately serve to separate the organisation from the competition, engage with customers and therefore drive revenue.
I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow you to …
charge more for your products and services
get clients coming to you
add to your bottomline revenue ..
… and the list could go on. Of course, what we are talking about here is the amount of Brand Equity that we have in the market place that can be translated into revenues.
Now, depending on what business you are in, you may develop a strategic plan to base your brand equity around what you consider to be your strength in the market place. This could be in the …
… and other aspects of the business that can be used to differentiate you from the competition.
It is of course important to state that what any company focusses on may radically change based upon whether they are focussing their efforts on …
Business To Business or in the Business To Consumer
… marketing strategy development and branding activities.
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? …
… My response is that the internet is to be viewed as a marketing channel for the corporation.
That is as a marketing channel to promote the company’s message through as well as using this particular channel to possibly deliver products and/or services to the end user client.
As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet.
I say that to mean that the internet should not be viewed as an ‘add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset.
If this topic is of interest to you – view the video above and – if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch.
As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy …
… overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution,
it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions.
Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence – I was happy to stretch myself up into new comfort zones.
With there being a shift from China just acting as a manufacturing arm for many of the world’s Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that – by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that.
With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China.
With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing.
Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the …
… ground floor of this incredibly hot opportunity.
Right now, VERY few marketers are using this method, so it’s the perfect time to get started. With very little competition, the market is wide open for you to come in and make a fortune!
I encourage you to get started right away, while the competition is still very low. You can build your business very quickly, and you’ll have a marketing avenue most other marketers aren’t even thinking of using.
This will put you miles ahead of your competitors!
Want more information about mobile marketing? Check out Mobile Profits, the complete guide to using mobile marketing!
Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes!
Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments.
You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams in a flooded inbox. You’ll have direct access straight to the people you want to reach.
Additionally, people are captive audiences when reading text messages.
Since text messages are so short, you have to keep them straight to the point.
This means more people will take the time to pay attention and read your message. Some people may not want to read a longer email.
There won’t be another method with this much potential to come along for decades, and it’s still in its infancy.
I suggest jumping on this incredibly powerful method right now, because you are once again thinking, “Why didn’t I jump on this when I had the chance?”
Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be continually refining the particular [Distribution] Channel Marketing Strategy used for getting their products from Manufacturer to eventual [Business or Industrial] end user.
The enclosed video gives an overview of the two day Channel Marketing seminar that I run for corporations. Take a look and get an overview of the whole topic and see if you can pull anything from the video to maybe modify some of the actions currently being pursued in your business.
Any comments ? let me know just hit the contact link above.
Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly.
As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages.
Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good.
Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do.
If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so!
Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component.
Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it.
It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns.
SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I suggest using both. SMTP messaging is a little more powerful than text messaging, because it’s …
… not subject to the same limits, but you have to be very careful when using SMTP.
For one thing, because SMTP is sent via email, you’re subject to the same laws email marketers are. Be sure you know the CAN-SPAM act inside and out and you comply with it, because one mistake could cost you as much as $11,000 in fines!
SMTP is also very unreliable. Since it’s free, cell phone carriers don’t have to deliver those messages at all. For this reason, SMTP messages are often delayed, or even never received at all.
If you’re going to use SMTP, I suggest making the most of all the features. Embed other media, use longer messages, but don’t forget to send a quick SMS message to supplement in case the recipient never receives the SMTP version.
Here’s the best SMS platform I’ve found in terms of service and value : www.SendTextAlerts.com (unlike most providers there is no per message fee and they also include their ‘TextnPix’ service for free)