SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I suggest using both. SMTP messaging is a little more powerful than text messaging, because it’s …
… not subject to the same limits, but you have to be very careful when using SMTP.
For one thing, because SMTP is sent via email, you’re subject to the same laws email marketers are. Be sure you know the CAN-SPAM act inside and out and you comply with it, because one mistake could cost you as much as $11,000 in fines!
SMTP is also very unreliable. Since it’s free, cell phone carriers don’t have to deliver those messages at all. For this reason, SMTP messages are often delayed, or even never received at all.
If you’re going to use SMTP, I suggest making the most of all the features. Embed other media, use longer messages, but don’t forget to send a quick SMS message to supplement in case the recipient never receives the SMTP version.
Here’s the best SMS platform I’ve found in terms of service and value : www.SendTextAlerts.com (unlike most providers there is no per message fee and they also include their ‘TextnPix’ service for free)
Text messaging through SMS is the most common method for reaching people with mobile marketing. It is extremely powerful, but you also have to be very careful about how you use it.
Most people have to pay for their text messages. They may get a few for free, but generally they can only receive a certain number of them. For this reason, people don’t typically like to see direct marketing.
Instead, it’s important to be more subtle with your marketing. There are two major ways to accomplish this:
You can send them a friendly text or an informative text and simply drop a link to your website.
You can provide them a valuable service or product for free, using that as a platform for your marketing.
A friendly message comes in the form of a quick blurb, news story, update, etc. You give someone a small piece of information, and just use your web address as a signature.
“Hey! Lady Gaga is giving a FREE concert to benefit the Pediatric Aids Foundation at the Blue Lounge tonight. See you there! http://www.WebsiteAddress.com Providing a valuable service or product is even more effective.
People love getting stuff for free, and you can use your freebie as promotional material by including marketing within the giveaway. For example, you could create some sort of valuable service people would want in the niche. Using the record store example, you might create a page where people could hear samples of the current Top 40 songs, as well as music clips from local artists.
Then you could send a message like this: “Check out our new free music clips page at http://www.WebsiteAddress.com. Hear samples of Top 40 hits, as well as music from local bands!”
This will get people to look for your messages and pay attention, because you’ll always be providing something of value to them.
Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.
In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.
With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.
One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.
Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.
If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as …
Developing Marketing Channels
Ideal Client Profiles
Understanding the Contribution Margins with Distributors
Developing New Marketing Categories …
… help towards the overall development of the business ?
Always interested in knowing what you think – make a comment or hit the contact tab above.
When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger
consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today’s modern, young consumers.
Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product.
The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis.
Pepsi was among several big name brands who partook in the annual Mobile Marketing Forum held in Berlin, Germany on September 9th. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world’s largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power.
Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers.
As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one that organisations need to take seriously as a major promotion channel.
The message of the business in question will undoubtedly be read immediately after it has been sent out by the business marketing departments, and as organisations use mobile marketing as a part of a clever marketing strategy, they are able to offer their customers enticing incentives for following through on the offers given by the company.
Considering how competitive most fields of business are, as a business owner you must do everything you can to stay in touch with your customers and to offer them services and/or products that they will purchase from you.
Instead of having to rely on email marketing which can become costly and often returns very few results-you can send your message wirelessly and you are all but guaranteed that your targeted customers will indeed read the text messages immediately and will likely act on them as well.
I’ll be writing more about this current, innovative and exciting marketing method in future posts. Any comments, let me know.
The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the
options open to corporations looking to expand their businesses internationally.
Of course – the assumption is made that the company is making the moves to expand internationally for all of the right market driven reasons !
In terms of dealing with the path to deliver the product overseas, the company will typically make one of two choices :-
setup office in the target country
select a distribution partner to deliver the goods
Of course, in order to setup a direct organisation with sales force and all of the other necessary staff, the business would have to be able to justify this by the amount of revenue that it proposes to generate. On the other hand – by selecting a distributor the company will be able to enter into the market at a much lower cost.
On the surface – hiring a distributor and letting them get on with the job of selling seems quite straighforward – however, this is where we get into the sometimes complex, frustrating and challenging field of international distributor management.
Note that part of the battle will be in being able to gain distributor mindshare – this is because your products could well be one of literally hundreds that your new channel partner is selling. With that various products may well be providing your international channel partner with greater margins, more market share, more support and close relationships that what you currently have.
With so much of the cost of products being taken up by the delivery network and management, it is interesting to see how little time is spent dealing with this oh so necessary topic. Certainly when I studied my MBA and, specialised in International Trade and Finance there we minimal focus on this compared to topics such as the marketing mix for example.
Some of the greatets challenges facing companies today is in this area of international disributor channel management and; with very few managers being able to say how much cost of serving up the product through the channel …
gross margins ?
margin mix ?
contribution margin ?
… actually costs [and I mean documented quarter by quarter – and not anecdotal]; this will continue to be a management area that will by itself demand more focus and attention.
The financial section of my distribution channel management training is always one that provokes much discussion and with the international distributor being by definition removed from the supplier company – process management and data flow plays a significant part in the field of international partner channel management.
Questions, comments ? would love to hear from you.
A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels.
You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to outsource some of the work.
After you have determined which type of internet marketing would be the most appropriate you will need to figure out the best way to track your efforts and measure their effectiveness.
You need to find a technology that will help you to keep track of and create reports on your progress in terms of your key progress indicators.
This ability to measure and track your efforts is part of the reason why companies are choosing methods of marketing. You can get a lot of useful information when you use the proper technology to track performance and activity so that you can better tweak your future campaigns to get optimum results.
For the best results, your Internet Channel Marketing
Strategies should be designed to help
with specific objectives of your business.
Your digital strategy will most likely need to be developed apart from the offline marketing strategy. This is due to the fact that internet marketing methods engage audiences and generate responses from them in a different manner than traditional marketing methods.
However, all of the channel marketing strategies you use, whether digital or traditional in nature, should still be complementary to one another and consistent with one another.
The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary.
This is possible from the moment they visit the website, through the buying process and then all subsequent parts of the life cycle that a customer will go through. Your digital channel marketing strategy should make sure to integrate all these processes.
Doing this will make the provision of a coherent message during the whole experience that a customer has with your company easier to do and more effective. There is usually more of a strategic decision involved when it comes to coming up with a digital channel marketing plan over creating a traditional plan.
The reason for this is the fact that there is continuous activity involved in the strategies that are used for a digital marketing plan. The strategies, such as …
search engine optimization
customer relationship management
… tend to be more long term strategies meant to help bring more traffic and revenue, as well as provide greater customer retention.
This is why it is so important to do the research to find the supporting information you need to back up your formal strategy. The more diligent you are the less the risk that you will end up wasting time, money and resources. In order to set up your internet channel marketing strategy you need to figure out appropriate key performance indicators and objectives.
What you want to be able to achieve will be your objectives, possibly including such things as improved customer retention, a larger market share, or more brand awareness. The way that you will determine whether or not you have met those objectives is through the use of your key performance indicators.
Before setting an objective you have to
think about how much of an investment
would be required to meet that objective.
You want your strategy to be realistic, so you need to consider how much of a budget you would need to implement it; and achieve the objectives you are considering. It will help to make it easier to use objectives and priorities to divide up the financial resources available in the budget.
You then need to determine just what you will need to do in order to actually reach the objectives and goals that you have set. In order to do so you will need to properly select your target audience, and understand both your market position and the product that you are offering. These are the components of designing and implementing a digital multi channel marketing plan.
You need to understand where your target audience goes, when they go there, and what they do there so that you can determine which internet channel marketing methods would be the best for you to use.