marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as

[display_podcast]

companies look to get into new market and to improve their offerings to the marketplace. With all of the variable that take place with running a business most agree that it is the Sales and Marketing function that is probably the most important part of the operation of the business unit in question. There are an abundance of examples that we can see in the business world where – the best product has not dominated the market place or; where the product and/or service that everyone acknowledges is not the market leader rises to command maximum market share.

In getting an organisation to deliver excellence when it comes to getting their message out to the world at large we are seeing an increasing trend where where marketing strategy consulting [the service I provide] is being employed more and more. Part of the benefit of using external consultants is that they do not have the baggage or history and political connection with the organisation they are working with. And as a consequence are able to look at the data objectively, develop the right strategy and put in the relevant execution steps.

Is the organisation that you are working in stuck ? or stagnant ? are your management team doing the same thing this year that was being done last year ? Is is time for some external marketing strategy consulting to get your business unit kick started ? Whatever the case, you are encourage to approach your markets as if you are going into it anew – by that I mean considering the questions :-

  • Are we targetting the right customers
  • Are we using the correct communication channels
  • Are we using the most appropriate marketing channels to deliver the product/service
  • Do we know what our end user clients think about us [have we asked]
  • Is the internet being fully utilised as a marketing channel ?

These are some of the key questions that get buried, and lost in the day to day activities or any organisation and why using an external business strategy consultant may well be the thing that you should be strongly considering employing in your business.

Let me know if you have any comments.

-Stephen C Campbell

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :-

  • Product
  • Price
  • Promotion
  • Place

… now when we talk about distribution channels in marketing, this topic falls under that P of Place. That is to say, where will the end user customer actually end up purchasing the product and/or service that is produced by the company in question.

If you consider a company like coca cola and how you can go almost anywhere in the world and purchase this soft drink, you can begin to get an idea of how important channels of distribution in marketing are for businesses of all sizes. Of course none of us ever purchase Coca Cola from the company itself – instead we purchase from a retailer who would have in turn purchased from one of many possible distribution channels. There can be many intermediaries in the supply chain which of course all adds to the final price paid by the end user.

In my consulting and training work – this topic of distribution channel management is continuing to be an ever important one. How is your company doing in terms of actively managing your distribution partners ?

  • Are you working in partnership ?
  • Do you know their margins ?
  • Do you know their fixed costs ?
  • Do you know how much your products are contributing to their fixed costs ??

As the price that the end user pays for a product continues to be tied to the costs incurred in getting that product to the end user, training and consulting requirements on this subject matter will rise and those companies that make the incremental necessary changes in this respect will be those that take more market share and ultimately be the ones that excel.

As always, any thoughts, comments or consulting requirements ? don’t hesitate to get in touch.

-Stephen C Campbell

london internet marketing

When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.

Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.

Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.

With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.

As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-

  • Branding message
  • Marketing channel strategy
  • Category marketing options
  • Pricing
  • Ideal client profiling
  • Distribution channels

… and all of other possible components needed to develop an ongoing marketing strategy.

As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.

As always, any thoughts or comments ? Get in touch.

-Stephen C Campbell

goal setting in business

Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not well understood.

This is where Self Development meets Business Strategy and in my experience and opinion, Goal Setting is a skill that all business people should seriously consider learning and incorporating into their day to day business activities.

You may ask why? If you already know what you wish to accomplish in your business (and personal life) then why do you actually need to set a goal. The answer lies in the fundamentals operation our brains, which is our control tower and the part of us that directs everything we do – that is both at the Conscious and Non Conscious level of our being. The majority of what we do is fundamentally determined at the Non (Sub) Conscious level …

The sequence in which you brush your teeth
The way you dress
The digestion of your food (try digesting your food consciously and see how far you get!)
The way you fold your arms
The control of everything whilst you sleep

Now, when we go through the Goal Setting business process we essentially program in our desired outcome into that part of us that never stops working.

The sad fact is that …

If you do not know where you are going, any road will get you there!

During latest business trip to India I addressed business school faculty as well as MBA students on the importance of Goal Setting. All the top performers have mentors and coaches and move their circumstances forward through the constant use of goals.

Yes, goal are extremely important in business – if you are not using them personally and professionally, I would suggest you take a close look at how you can – now.

-Stephen C Campbell

The question of how to make use of emotional intelligence with businesses is one that is being asked by people found all over the world. It is the seperation of Personal And Self Development from business that it looked at which up until recent years was the way to look at things.

Now of course, we are looking at the most successful leaders and managers [see the book Primal Leadership] and noting that it is something more than their academic accomplishments or their straight line IQ neural connection but; their ability to adapt to and connect with other people.

Emotional Intelligence and the associated Social Intelligence is a critical attribute that is to be embraced by leaders as it is the ability of the manager or leader to get other individuals in the team to execute tasks and to be willing to come up with new ideas.

As we continue to live in this technologically advanced world with organisations looking for the competitive edge, it looks as though this focus on [some say] the more ‘woolly aspects of our skillset could well be the component that sets one manager apart from another.

I’ve felt privileged to have the requisite skillset to be able to combine Business Strategy Development and Self Development skills in order to help organisations and individuals to move foward by first understanding and getting in touch with Emotional & Social Intelligence.

Feel free to contact me should you wish to discuss this or any other business development matter.

Stephen C Campbell

As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …

Stephen - Workshop Photo

… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.

I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.

Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ‘straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.

It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.

Does your organisation need a little help from a different perspective ??

Get in touch and maybe we can together do something to improve your circumstance.

Stephen C Campbell [Kerala, SW India]