When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.
Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.
Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.
With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.
As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-
Marketing channel strategy
Category marketing options
Ideal client profiling
… and all of other possible components needed to develop an ongoing marketing strategy.
As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.
As always, any thoughts or comments ? Get in touch.
Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not well understood.
This is where Self Development meets Business Strategy and in my experience and opinion, Goal Setting is a skill that all business people should seriously consider learning and incorporating into their day to day business activities.
You may ask why? If you already know what you wish to accomplish in your business (and personal life) then why do you actually need to set a goal. The answer lies in the fundamentals operation our brains, which is our control tower and the part of us that directs everything we do – that is both at the Conscious and Non Conscious level of our being. The majority of what we do is fundamentally determined at the Non (Sub) Conscious level …
The sequence in which you brush your teeth
The way you dress
The digestion of your food (try digesting your food consciously and see how far you get!)
The way you fold your arms
The control of everything whilst you sleep
Now, when we go through the Goal Setting business process we essentially program in our desired outcome into that part of us that never stops working.
The sad fact is that …
If you do not know where you are going, any road will get you there!
During latest business trip to India I addressed business school faculty as well as MBA students on the importance of Goal Setting. All the top performers have mentors and coaches and move their circumstances forward through the constant use of goals.
Yes, goal are extremely important in business – if you are not using them personally and professionally, I would suggest you take a close look at how you can – now.
The question of how to make use of emotional intelligence with businesses is one that is being asked by people found all over the world. It is the seperation of Personal And Self Development from business that it looked at which up until recent years was the way to look at things.
Now of course, we are looking at the most successful leaders and managers [see the book Primal Leadership] and noting that it is something more than their academic accomplishments or their straight line IQ neural connection but; their ability to adapt to and connect with other people.
Emotional Intelligence and the associated Social Intelligence is a critical attribute that is to be embraced by leaders as it is the ability of the manager or leader to get other individuals in the team to execute tasks and to be willing to come up with new ideas.
As we continue to live in this technologically advanced world with organisations looking for the competitive edge, it looks as though this focus on [some say] the more ‘woolly aspects of our skillset could well be the component that sets one manager apart from another.
I’ve felt privileged to have the requisite skillset to be able to combine Business Strategy Development and Self Development skills in order to help organisations and individuals to move foward by first understanding and getting in touch with Emotional & Social Intelligence.
Feel free to contact me should you wish to discuss this or any other business development matter.
As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …
… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.
I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.
Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ‘straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.
It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.
Does your organisation need a little help from a different perspective ??
Get in touch and maybe we can together do something to improve your circumstance.
Currently I am involved in consulting with organisations to aid them in developing and increasing their organisational effectivenes and focussing in on just what is it that makes a great versus mediocre leader. What was it for example that made Herb Kelleher [former CEO of South West Airlines] such a great leader who made people want to follow him.
Looking at great leaders from all walks of life we know intrinsically that they have ‘something makes people want to be around them and want to do their very best for them as a leader and for the organisation for which they work. Through continued breakthroughs in Neuro Science we now know that the brain acts as both a transmitting as well as a recieving organ – with respect to leadership the term "Social Intelligence" looks at the ability of a leader to cause the members of his/her team to cooperate, do their very best and ultimately improve the organisation.
Traditionally we would focus on the abilities of the leader [Emotional Intelligence] and of their skill level and competencies to be able to complete tasks but now; we are looking at how critically important Social Intelligence is to the qualities of a leader.
During this particular business trip I have spoken to over 1000 people on the topic of Social Intelligence and Leadership, it is my desire that I will be able to continue to use my consulting skills in new and fresh areas in order to improve organisational effectiveness and thereby help companies to generate more revenues.
How is your [or you managers] level of Social Intelligence and Leadership Abilities ? Do you think it could be worthwhile spending a couple of days away from day to day activities to look at how you can improve by getting to grips with this topic ??
As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies.
After all, business strategies help us ensure that our business is running well, and that they are the best they can be. Business strategies help us maximize the profit, while helping us with the budgeting and give us tips on how to set up a business and as well as how to maintain it.
This article will focus on business strategies for small businesses, that’s because, they are pretty common.
One of the more effective business strategies, for small and even big businesses, is be creative. Do not just stick with the common small business located in your area. Be creative. Think of a business that you can start with a small budget, but you can gradually upgrade and will be profitable. Typing jobs are okay. You can also set-up a printing shop.
Be wary of your surroundings. Take note of the other small business located in your area. Write all of them down, and see which are the most common, which have the most customers and hence, most profit, and which are the least common. This list will help you on what kind of small business that you should set up.
Be courteous, kind and friendly with your customers. If you have already setup your small business, doing all these three things I’ve mentioned will make sure that your customers will be coming back to you because of your pleasing personality. It also helps to always interact with your customers.
Do more than what is expected. Give your all. Give it your 110%. This is because doing more than what is expected will make sure that your customers will be pleased with your works. This is important in printing shops, typing jobs and even small business related to food.
Taking note of these seemingly simple action points will serve you well as you look to take your business forward.
Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.
The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.
Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.
Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.
It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-
a catalyst for change
better customer understanding
The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.
Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.
Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.
When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :-
Research And Development
Human Resource Management
.. and we could go on adding to the list. Now if we are to ask the question as to what most important functions are, we would most likely get different responses depending on who we posed the question to.
As the reason for the existence of any organisation is to provide its products and services to specific end user customers and; no matter how fantastic the research development engineers are, how streamlined the manufacturing department has become, how well the employees are looked after – if not enough attention is put into the Sales and Marketing functions; there will of course not be enough clients who are purchasing from the corporation.
I’d like to make the statement that Sales and Marketing is the Heart and Soul of every business and the failure to pay significant attention to this part of the business will ultimately end in the failure of the organisation.
To illustrate the point – let’s talk about my favourite company at this point in time when I am looking to illustrate excellence in the Sales and Marketing function – that company is Apple. To learn more about Apple’s latest and fantastic release I suggest you read apple ipad reviews by following the link. In recent years we have seen changes in Apple’s distribution strategies and walking into any Apple store will enable anyone to see what every company looks for – Raving Fanatics – who are passionate about the organisation’s products and services.
During my business radion program when going through the Marketing Mix – I posed the questions :-
… the answer to all are Yes and yet Apple, through excellence is Sales and Marketing Strategies dominate in each specific Marketing Category. Time will tell as the iPad starts to sell internationally. At the time of writing – the iPad is yet to be release here in the UK and I for one cannot wait to get mine !!
To summarise – never fall so much in love with the products and services of the organisation so that you lose focus in constantly engaging with the targetted end user clients – they at the end of the day are the ones who must be depended upon to make consistent purchases from the organisation in order to keep the company in business.
The constant ongoing refinement and development [and execution] of the Sales and Marketing Strategies of the company – from large corporate to Small and Medium Enterprise, right down to the Solo Preneur will ensure the success of the business endeavour.
Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training
activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.
One of the key trends was that of the increase in Asia companies such as :
China’s high speed bullet trains
China’s wind turbines
South Korea’s Hyundai
South Korea’s LG Electronics
Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.
Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.
HTC were a contract manufacturer for many years for …
… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.
To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.
We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.
We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.
As this was written years ago I was in the middle of preparing material to deliver corporate business strategy training and was preparing to cover social media marketing strategies as social media marketing strategy for business is very topical these days and becoming more of an important marketing channel for companies both large and small and from varying market sectors.
The case in point is that when many corporations look to make use of the new technologies – there is very often confusion and overwhelm in terms of which direction to follow; which tools to use, how often etc. Shall they use :-
…. and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business.
The key lesson, learning or take away point is to put critical focus on the organisation’s message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say.
As we roll out our strategic seminars that focus on combining the new technologies with ‘traditional existing business marketing strategies – do get in touch if you’d like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies.
I update this post in April 2015 and the video above being recorded at the beginning of the day as I prepare to deliver a Strategic Social Media Marketing consulting and training seminar as the company I was hired by look to enhance their presence within the social media networks.
You will see from the video that there is a focus on Channel Marketing, as I approach this topic we have many channels that businesses use to interface with the market such as Telephone, Radio, Direct Mail and of course the Digital Marketing Channel, we can then further segment this channel to market to get down to the Social Media Marketing channel. In consulting I do stress the point that the other channels to market as appropriate need to be interfaced with, and we recommend an integrated approach tying in e.g. Direct Mail and the Telephone with the Social Media Marketing activities.
Whatever final plan is implemented depends of course on the market sector being operated within and the specific needs of the business in question, there is no ‘cookie cutter’ approach, therefore we adopt a strategic digital marketing and social media approach when advising and working with businesses and we suggest you take the same approach when embarking on looking at and refining your own company’s digital marketing and social media strategies.