Author: Stephen C Campbell
create product and service solutions
Digital Marketing From A Channel To Customer Perspective
Business Development Strategy Development In the video accompanying to this blog post I take some time out to discuss what I consider to one of the fundamentals of business development that companies need to take into consideration which is that of channel marketing. When we refer to Channel Marketing we are able to conveniently divided Continue Reading…
channel marketing from a business development perspective
In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…
facebook marketing social media and content development
[st_row id_wrapper=”elm_5d835227e0677″ ][st_column span=”span12″][st_text id_wrapper=”text_e2048c89c8d3ede370f282532d612acd” ]When it comes to establishing expertise on the internet in a particular field; one can use social media and build out the content network to do so. For effective social media as well as facebook marketing strategies in addition to the use of the content produced on blogs, articles and Continue Reading…
strategic digital marketing
Digital Marketing Business Development Why do I make the statement “Strategic Digital Marketing” – well, this is in line the feedback provided by clients in consulting, training and digital marketing services delivery capacities. This perspective that I have developed over time is based on my corporate marketing management experiences in account management, business development and Continue Reading…
digital marketing social media workshop
[st_row id_wrapper=”elm_5c38bc6c19cad” ][st_column span=”span12″][st_text id_wrapper=”text_906714e22c6902f3e97eeaf3c88615c1″ ] As we continue to live in uncertain economic times and that of job [relatively speaking] uncertainty many are choosing to express themselves through starting their own business and as we know it all starts from an idea. With that said we know that having an idea is not enough, Continue Reading…
video marketing and blogging
business growth management
Business Development & Growth Management The thought process among many people out there is that all businesses and other organisations do have an inherent need to continue to develop and grow otherwise they will eventually be seen to have died or; other companies and competitors will in fact end up being preferred by those target Continue Reading…
Dealing With The Dimensions Of Diversity
[st_row][st_column][st_text el_title=””]When employed in the corporate world I recall vividly going through some of the first diversity training workshops put on by the company. These were all focused around the women versus men working together topic and the relevant issues which arose from that. As things progressed the voices of individuals from the other many Continue Reading…