I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
Category: marketing
business to business branding seminar
The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…
business to business branding
Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…
oem business development
OEM marketing and business development is where I spend a few years managing clients within Europe, the United States and the Far East. It is an exciting part of business to be involved in as so many people are unware of the fact that when they are driving a car or using a computer – Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
marketing training programs and providers
Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…
digital channel marketing
The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…
digital internet marketing
These days the big thing in marketing is taking advantage of all of the digital options that are available to you. These tend to be a lot cheaper than using many of the print forms of advertising, so there is no reason not to venture into using at least some of these marketing methods. In Continue Reading…
corporate internet marketing strategies
With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy [display_podcast] development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives Continue Reading…
multichannel marketing metrics
Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. [display_podcast] First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email Continue Reading…