Any business must have paying customers in order to actually well, stay in business – this goes to say as without an ongoing steady stream of clients who are benefiting from purchasing products and services, a number of which will go on to make recommendations of the company to their friends, famil and colleagues a percentage of which will too become loyal purchasing customers. When it comes to the classification of the profiles of ideal clients we are able to conveniently [for business development purposes] put them into various silos : those who …
- are doing business with us today
- have already done business with us
- need our products and services but have no relationship with us
- are actually in our market funnel
Whatever the case all customers that fall into each category will need to be nurtured accordingly. Let’s take a look at each classification of customers in turn.This category of client has somehow gone through the marketing funnel and one is providing services and / or products to them already. In terms of this lead the question is ‘how can we get them to come back and do more business with us’ ? in this case it makes sense to consider complimentary services or creating solutions that can be added to the initial purchases. In many cases developing a continuity based program is a great way to ensure consistent ongoing revenues..
This category of client has somehow gone through the marketing funnel and one is providing services and / or products to them already. In terms of this lead the question is ‘how can we get them to come back and do more business with us’ ? in this case it makes sense to consider complimentary services or creating solutions that can be added to the initial purchases. In many cases developing a continuity based program is a great way to ensure consistent ongoing revenues..
Unlike the current customers – this classification have experienced business with the company but some time has passed since they have experienced our services. With all of the contact information in hand a reactivation campaign can be made to be very targeted with an offer based on their previous purchase decision in order to bring them back as a customer. Direct Email Marketing may work well with this.
