Digital Marketing For Companies With A Spotlight On Social Media & Facebook Marketing
We take a look at the major social media platforms [Twitter, Youtube, Pinterest etc etc] in general & then we move on to putting the spotlight on Facebook.
With what many consider to be the major Social Media Marketing Platform – we progress from Beginner To Advanced Facebook Marketing Strategy Development principles.
Move Forward From Simply Posting ‘About Us’ Images On Facebook & Social Media & Turn Social Media Activities Into Lead Generation, Brand Building, Customer Acquisition & Revenue Generation.
Read on for what we will cover during this fast paced intensive workshop.
Digital, Social & Facebook Marketing
Why Is Digital Channel Marketing Important For Your Business ?
People are on Facebook & other Social Media sites all day, every day
Search Engine Marketing
is critical for your business as your clients turn to Google, Yahoo & Bing [& the other search engines] in order to look for information, review and comments on your business services
Clients and stakeholders in your business have 24×7 access to the internet
Your Ads & Marketing can follow people around again and again
You can super-target clients based on their interests, location, hobbies, age, gender, and connections
The internet Search Engines
is the chosen method of your existing clients and potential customers for looking for news, information and content on products and services
You can communicate directly with clients
using their Smart Phones & Mobile Devices
A Company’s Digital Marketing Strategy Has To Be Integrated Into The Top Level Company Strategy …
Failure to take the time to integrate the marketing tools of the internet into your business’ strategy – is a failure to get your message out to the marketplace, interface with clients in the most efficient manner and ultimately drive revenues.
To achieve lasting business development success using the digital marketing channel takes careful up front planning, keyword analysis, content preparation and the creating of that content in various guises in order to effectively connect with target market clients. This could be different forms of video marketing, blogging, micro blogging, article writing and more.
Why not start with [management] getting skilled up when it comes to how the internet relates to their business ?
– this will be revealed in the Business Internet Marketing Strategy Seminars [which focuses on using the strategy framework shown on the left as a guide to integrating digital marketing practices into the company] for managers that we have been conducted privately for clients such as …
Iveco Trucks | Swatch Group China | Stanley Black & Decker | Telekom Austria Group | OMV Petrom | Dun And Bradstreet | Genworth Financial | Bristol City Council and many other business owners, entrepreneurs & marketers.
Introducing : Business Digital Internet Marketing Strategies Seminar
This Business Internet Strategy Training takes a consultative approach leaving you with specific tools and techniques you can use to build your business. This is not a technical day per sebut instead focuses on your business’ existing marketing strategy and deals with how the outbound marketing strategies and tactics can be integrated with the internet and new technology tools.
As we look to align all digital marketing activities with the top level business strategy
Ideal Client Profiling
Using the digital marketing channel to identify and connect with target market segments
Digital Social Media
How to tap into trends using microblogging, connect with influencers and build your own tribe of followers
Strategy Nuts & Bolts
Examining all pillars of the marketing mix and applying digital marketing fundamentals to all