From : The desk of Stephen Campbell MBA, MSC, MCIM

Digital Marketing For Companies With A Spotlight On Social Media & Facebook Marketing

We take a look at the major social media platforms [Twitter, Youtube, Pinterest etc etc] in general & then we move on to putting the spotlight on Facebook.

With what many consider to be the major Social Media Marketing Platform – we progress from Beginner To Advanced Facebook Marketing Strategy Development principles.

Move Forward From Simply Posting ‘About Us’ Images On Facebook & Social Media & Turn Social Media Activities Into Lead Generation, Brand Building, Customer Acquisition & Revenue Generation.

Grasp This Opportunity To Work On Your Business As Opposed To In Your Business & Benefit From The Exact Strategies & Methods That I Have Used When Consulting With Companies Such As. Swatch Group / Iveco Trucks / Genworth Financial / Proctor & Gamble / Fujitsu / Acer Computers … To Name But A Few [with business conducted in over 25 countries throughout Europe, The Far East & the United States].

Read on for what we will cover during this fast paced intensive workshop.

Digital, Social & Facebook Marketing

Why Is Digital Channel Marketing Important For Your Business ?

  • People are on Facebook & other Social Media sites all day, every day

  • Search Engine Marketing

    is critical for your business as your clients turn to Google, Yahoo & Bing [& the other search engines] in order to look for information, review and comments on your business services

  • Clients and stakeholders in your business have 24×7 access to the internet

  • Your Ads & Marketing can follow people around again and again

  • You can super-target clients based on their interests, location, hobbies, age, gender, and connections

  • The internet Search Engines

    is the chosen method of your existing clients and potential customers for looking for news, information and content on products and services

  • You can communicate directly with clients

    using their Smart Phones & Mobile Devices

A Company’s Digital Marketing Strategy Has To Be Integrated Into The Top Level Company Strategy …

Failure to take the time to integrate the marketing tools of the internet into your business’ strategy – is a failure to get your message out to the marketplace, interface with clients in the most efficient manner and ultimately drive revenues.

To achieve lasting business development success using the digital marketing channel takes careful up front planning, keyword analysis, content preparation and the creating of that content in various guises in order to effectively connect with target market clients. This could be different forms of video marketing, blogging, micro blogging, article writing and more.

Why not start with [management] getting skilled up when it comes to how the internet relates to their business ?

– this will be revealed in the Business Internet Marketing Strategy Seminars [which focuses on using the strategy framework shown on the left as a guide to integrating digital marketing practices into the company] for managers that we have been conducted privately for clients such as …

Iveco Trucks | Swatch Group China | Stanley Black & Decker | Telekom Austria Group | OMV Petrom | Dun And Bradstreet | Genworth Financial | Bristol City Council and many other business owners, entrepreneurs & marketers.

Introducing : Business Digital Internet Marketing Strategies Seminar

This Business Internet Strategy Training takes a consultative approach leaving you with specific tools and techniques you can use to build your business. This is not a technical day per sebut instead focuses on your business’ existing marketing strategy and deals with how the outbound marketing strategies and tactics can be integrated with the internet and new technology tools.

Module 1 : Marketing Fundamentals

 A brief look at the fundamentals of the Discipline Of Marketing [Categories / Channels / Segmentation] itself in order to lay the foundation from promoting and bringing awareness to Products & Services through the use of Digital Marketing.

  • Search Engine Marketing

  • Organic Website Traffic

  • Paid Website Traffic

  • RSS Feeds

  • Forums

  • Linking

  • Anchor Text

  • Keywords

Module 2 : Business Branding

Highlighting the concepts around Brand Equity and linking these into digital marketing activities.

  • Internet Useage By Region

  • RSS Feeds

  • Customer Expectations

  • Social Media Marketing

Module 3 : Search Engine Marketing

Most business related activities start with a potential client seeking information relation to products and services via the search engines. Getting a fundamental understanding of how to develop and execute effective Search Engine Marketing campaigns is key to success in today’s search engine centric world.

  • Interruption Based Marketing

  • Permission Based Marketing

  • Defining Company Assets

  • Integrating Digital Marketing

Module 4 : Content Leverage

It is the consistent communication of the value proposition [that should be clearly defined at the outsite] of the products & services of the company within the digital market space through quality content that will serve to attract customers.

  • Traditional Advertising Methods

  • Customer Expectations

  • Interruption Based Marketing

  • Convergence Marketing

Module 5 : Social Media Marketing

This form of two way marketing works by starting and joining conversations related to any company, the is centred around likes and interests of individuals and being able to turn this form of communications into targeted marketing using the major social media channels is another key business skill that needs to be embraced.

  • Business models are built around the 4 P’s of marketing

  • The marketing mix consists of Product, Price, Promotion & Place

  • Business' definition of these components must be modified accordingly

  • How to cater for the Permission based marketing mindset of today’s customers.

Module 6 : Advanced Facebook Marketing Strategies

Now it is time to dive deeper into making use of what happens to be perhaps one the most useful social media platforms in existence that can be utilised as a strategic marketing tool. We will look at using Facebook for implementing various top level business strategies such as ….. Segmenting the Marketplace.

  • Lead Generation Campaigns

    Turn Facebook activities into Lead Generation Campaigns through engaging relevant content that has been designed with the Type Of Traffic in mind with a view to guiding customers through specific actions and routes depending on the stage of awareness.

  • Different Types Of Traffic

    There are indeed ways to classify the traffic [from those who have never heard of the company to those who are previous paying customers] that we receive from our Facebook Marketing activities – each level of traffic should be dealt with differently in order to gain the maximum effect from any marketing activities.

  • Advanced Customer Targeting

    A look at how we can specifically use Facebook Advertising to identify target market segments based upon actual market data that is unique to your company and the reaction of the marketplace to identified marketing messages.

  • Using Custom Audiences

    Introducing this aspect of Facebook marketing; from understanding exactly Custom Audiences are to how to develop and nurture them in order to guide customers through defined marketing paths [funnels] culminating in revenue generation.

We will also touch on Video Marketing Within Facebook, setting up and running Facebook Advertising Campaigns. An essential component to success with Facebook Marketing is itself technical in nature so we will take a look at installing and using the Facebook Pixel codes for maximum customer interaction and market penetration.

And In Summary …

With the ever growing importance that Digital Marketing continues to take in terms of the execution of top level business strategies there is a corresponding trend that can be seen which has the outcomes that we see certain members of staff at time [who may not actually be skilled in digital marketing strategy development and execution] being granted the task of managing the companies Facebook Marketing & Social Media activities. With that said; here is an opportunity to spend time working on your company’s Digital, Social & Facebook Marketing Strategies as opposed to being buried in the daily tasks of working in the business.

Workshop Additional Component 01

Full Course Summary Notes Will Be Delivered The Week After The Training Along With Comments & A Collation Of The Notes & Points Generated Based Upon The Interaction Of The Participants.

Workshop Additional Component 02

A Complete Digital Marketing Footprint Analysis Report Will Be Generated & Presented In The Week After The Workshop – This Will Show The Company Exactly Where It Should Be Focusing Its Social Media & Facebook Marketing Efforts.

Workshop Additional Component 03

Full access to our BestBusinessReviews.co.uk platform [as developed by our sister Digital Marketing Agency – Capid Houser] in order to systematically collect Google Reviews, Customer Feedback as well as broaden their reach through the Social Media sharing aspect of the BestBusinessReviews.co.uk system.

Workshop Additional Component 04

All Participants Will Also Receive A Thirty Minute Post Workshop Phone Consultation Designed To Provide A Strategic Plan Outline For The Company’s Digital Marketing Execution.

Here’s a summary of the topics we’ll cover during the Fast Paced, Mind Stretching & Business Strategy Challenging day.

All of the topics above interlink along with class exercises and questions that are designed to assist you the business owner, entrepreneur, manager & marketing expert to get the most out of digital marketing, email marketing, search engine marketing, video marketing, podcasting, content creation and more in your business operations. Depending on your business a section will be more relevant to your company and this is where the instructor’s experience comes into play through thought provoking discussions and applications of the module topics.

  • Module 1 : Glossary

  • Module 2 : Introduction To Digital Marketing

  • Module 3 : New Marketing & Your Business

  • Module 4 : Current Media Marketing vs Previous Marketing

  • Module 5 : Redefining The Marketing Mix

  • Module 6 : Search Engine Marketing 101

  • Module 7 : Website Customer Engagement

  • Module 8 : Mobile Marketing & Advertising

  • Module 9 : Online Reputation Management

  • Module 10 : Case Studies

We are confident that you will take away ideas from the day worth multiples of the cost for attending. Spend a day with us learning how to effectively integrate the tools of the internet into your business strategy development processes in order to deliver the message of your company’s brand, its products and services to clients and to give customers an experience of your service offerings in the digital realm.

Integrative Approach

As we look to align all digital marketing activities with the top level business strategy

Ideal Client Profiling

Using the digital marketing channel to identify and connect with target market segments

Digital Social Media

How to tap into trends using microblogging, connect with influencers and build your own tribe of followers

Strategy Nuts & Bolts

Examining all pillars of the marketing mix and applying digital marketing fundamentals to all

Stephen C Campbell

In the corporate world Campbell held a number of regional sales and marketing (ICT) positions with Hewlett Packard which included responsibility for North America, Europe, Japan and the Asia Pacific region in doing so has conducted business in well over 20 countries.

Campbell has been responsible for shaping the strategic direction for managing revenues streams of greater than US$85M.

Campbell was instrumental in expanding the company’s business into the Far East managed the Far Eastern business marketing activities for Hewlett Packard based in Tokyo for a number of years.

Whilst in the region he managed to almost double the business in Japan (managing the likes of Fujitsu, Hitachi, NEC & Toshiba) to greater than US$35M and at the same time initiated business in Korea, Taiwan and India.

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Phone 44-117-325-5667
Mail: admin [@] StephenCCampbell.com

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