Digital Marketing For Companies With A Spotlight On Social Media & Facebook Marketing
Digital Marketing For Companies
A Business Development, Lead Generation Perspective Look At Social Media, Search Engine & Facebook Maketing
Search Engine Marketing Fundamentals
Most business are aware that they need to have a presence on the internet given that we live in a technologically advanced world where potential clients are constantly checking their mobile phones and using computers to look for desired products and services. The first step is to of course have a company website developed and then the next step is to take the required steps that are necessary in order to get the website found on the internet.
Keywords are those phrases and terms that are being typed into the internet search engines on a daily and consistent basis. Now in order to get any company website found on the internet having a key understanding of the keywords that relate to the business and its associated products and services are key steps within the defined process when it comes to getting a website ranked within the search engines.
SEO & Content Marketing
Now, in order for any website to get ranked within the search engines search engine robots and spiders need to arrive at a particular website via links; these links are defined by the Anchor Text that people click on and these links will lead people to a website. The basis of the content should be developed based upon the keywords we spoke of above that related to our products and services. These are some of the basics of ensuring any company website will be ranked – we cover this and more during our consultative training seminars and workshops.
Another fundamental that we need to get established is that of using different marketing channels through which to communicate the core value proposition of the company through to the end user customer. Depending on the nature of the business and that of its products and services the company will use defined marketing channels through which to speak directly to the customer. One such marketing channel could the the radio, flyers, direct mail or even email marketing.
Delivery Of Products & Services
The other form of Channel Marketing is related to how the company chooses to actually deliver whatever the business produces directly into the hands of the end user customer. As an example when delivering in company training and company the channel in that case would be me as the consultant in person in a meeting or conference room somewhere speaking with the client. In the case where we enter into telephone consulting programmes then in this case the marketing channel will be defined as the telephone. What [primary] marketing channels are being used within your business operations ?
Channel Marketing Strategies
Digital Internet Marketing Channels
Digital Internet Marketing has now become an incredibly important component within any company’s top level business development strategy development and execution. This particular marketing channel can be used to both communicate the messages of the business as well as delivering products and services directly to end user customers that would have been developed during the Ideal Client Profiling section of business planning.
Strategies For Business Branding
Brand Equity is used to determine how leverage a company has within the marketplace in terms of its products and services and the ability to move into different sectors along with exercising price inelasticity practices.
Awareness & Associations
A good place to start to build and continually refine the brand of any company is to work on connection and associating with key influencers, decision markers and clients in order to build awareness for products and services.
Ideal Client Profiling
With any product and service there is a purchaser at the end of the marketing channel and there is a defined purchasing process that clients go through within their mind before the exchange monies for goods and services.
When strategically making use of the internet to connect with clients in order to deliver marketing messages as well as products and services we need to keep at the top our minds who the purchase decision makers are.
Why Is Digital Channel Marketing Important For Your Business ?
People are on Facebook & other Social Media sites all day, every day
Search Engine Marketing
is critical for your business as your clients turn to Google, Yahoo & Bing [& the other search engines] in order to look for information, review and comments on your business services
Clients and stakeholders in your business have 24×7 access to the internet
Your Ads & Marketing can follow people around again and again
You can super-target clients based on their interests, location, hobbies, age, gender, and connections
The internet Search Engines
is the chosen method of your existing clients and potential customers for looking for news, information and content on products and services
You can communicate directly with clients
using their Smart Phones & Mobile Devices
A Company’s Digital Marketing Strategy Has To Be Integrated Into The Top Level Company Strategy …
Failure to take the time to integrate the marketing tools of the internet into your business’ strategy – is a failure to get your message out to the marketplace, interface with clients in the most efficient manner and ultimately drive revenues.
To achieve lasting business development success using the digital marketing channel takes careful up front planning, keyword analysis, content preparation and the creating of that content in various guises in order to effectively connect with target market clients. This could be different forms of video marketing, blogging, micro blogging, article writing and more.
Let’s start by getting skilled up in relation to the effects of adding digital to the marketing mix relates to company strategies ?
– this will be revealed in the Business Internet Marketing Strategy Seminars [which focuses on using the strategy framework shown on the left as a guide to integrating digital marketing practices into the company] for managers that we have been conducted privately for clients such as …
Iveco Trucks | Swatch Group China | Stanley Black & Decker | Telekom Austria Group | OMV Petrom | Dun And Bradstreet | Genworth Financial | Bristol City Council
… and many other Business Owners, Entrepreneurs, Work From Home Professionals & Marketers who have chosen to make a go at running their own companies and who understand the importance that Digital Marketing has to play in the effectiveness of business operations.
Introducing : Digital Marketing For Companies with a focus on Social Media Facebook Marketing
This Business Internet Strategy Training takes a consultative approach leaving you with specific tools and techniques you can use to build your business. This is not a technical day per sebut instead focuses on your business’ existing marketing strategy and deals with how the outbound marketing strategies and tactics can be integrated with the internet and new technology tools.
As we look to align all digital marketing activities with the top level business strategy
Ideal Client Profiling
Using the digital marketing channel to identify and connect with target market segments
Digital Social Media
How to tap into trends using microblogging, connect with influencers and build your own tribe of followers
Strategy Nuts & Bolts
Examining all pillars of the marketing mix and applying digital marketing fundamentals to all