In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview

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with local business owners in addition to a private Strategy Consultation with myself.

With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am interviewing Andrew Sparks MBA, who is seasoned Sales Professional expert in developing and executing Sales Processes. Andrew has developed sales teams skilled in selling high ticket items [thousands of pounds] Here is some of what we cover at the outset :-

  • Different types of Sales People
  • The Science Of Sales
  • Importance of following a Sales Process

Andrew Sparks then goes on to outline the fact that Sales is about ‘two way communication’. He makes the point that sales conveys a specific message to the end use client via specific Marketing Channels. One imortant point raised is :-

  • Client needs confidence, permission and option to let the company know what they think

Sales is about a transcation so that the customer willingly pays money for the product and/or service as during the sales process; the Sales Professional will have expertly conveyed the key Features and Benefits of the product to the end user. We cover quite a few points during the interview – some of the others are :-

  • Positive Motivation
  • Negative Motivation
  • Laddering
  • Needs
  • Desires
  • Wants
  • Length of time of the Sales Process
  • Value Proposition of the Product/Service
  1. Attributes
  2. Consequences
  3. Values

Take a listen and as always, should you have any comments  [if you wish to contact Andrew maybe ??] feel free to get in touch.

Best Business Success,

-Stephen C Campbell


Kim Hicks is a voice over specialist who work for the BBC and was one of the main announcers at the …

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… medal ceremonies at the Olympic Games in both China and also in Greece.

We worked together briefly to look at the Channels to Marketing that she was mainly using, this in addition to the overall messaging that she has been using was the basis of our short conulstation session.