top ten business books

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

  • Technology
  • Frequently Manufactured Consumer Goods
  • Beauty
  • Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

  • Fujitsu
  • NEC
  • JC Decaux
  • Proctor and Gamble
  • Amazing Harmony
  • Hewlett Packard
  • British Telecommunications

                                   …. and conducting business with these companies in countries including …

  • United States
  • France
  • Germany
  • United Kingdom
  • Switzerland
  • Japan
  • South Korea
  • Hong Kong
  • Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

  • Channel Marketing
  • Ideal Client Profiling
  • Marketing Segmentation
  • Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

 


Name Company Notes
 Jay Abraham

jay abraham

9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

 

Stephen Pierce

stephen pierce A great resource from someone who has been there and done it – from nothing
 David Abingdon

david abingdon a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
 Abigail M. Thernstrom

 

Abigail M. Thernstrom The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem.
Dan Kennedy

Dan Kennedy Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs
 

H W Brands

H W Brands Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
Peter Drucker

Peter Drucker The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
David Sandler

David Sandler The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Richard Branson

Richard Branson In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
 W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …

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… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.

I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.

I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.

Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.

Check out my Business Internet Marketing Expert credentials and then get in touch to see how I can be of assistance to you.

Best,

-Stephen C Campbell

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