Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales …..

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…. Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott’s ‘My Business Is My Business [Learn How To Earn A Fortune’] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

  • Why Do You Want To Start A Business ?
  • Putting Your Vision Into A Strategic Marketing Plan
  • Exuding/Creating Confidence In Your Business
  • Financing Your Business
  • Running A Customer Focussed Business

… in line with previous week’s discussions and our review of Tom Peter’s ‘The Brand You 50’ and the specific discussion on :-

  • What do I want to be ?
  • What do I want to stand for ?
  • Does my work matter ?
  • Am I making a difference ?

… [this is taken from page 18] >>> in line with that; if you’ve listened the program you will be familiar that I am always talking about the importance of

  • Categories
  • Segments
  • Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott’s book ‘My Business Is My Business’ is spot on and very relevant in today’s economic climate, I will be completing the review sometime soon – in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

Hello again, this is the 3rd and final post on this topic. It is indeed a crucial topic and something which all organisations
need to pay attention to and embrace. It is my hope that more consultants such as myself will build this link between
the functioning of company and the role of Diversity.

As companies deliver their products and services to wider and wider profile of target customers it is imperative that more minorities, people of color and women are encouraged to be part of organizations and importantly are seen to be operating throughout their chosen organization at all levels.

The companies which innovate and reinvent themselves on a continuous basis are the companies which will retain their competitive advantage in the market place. Invention and innovation requires creativity and creativity requires true diversity.

Indeed the message that needs to be propagated throughout the organization is one that creativity is driven by true Diversity and, in turn creativity is the main driving force behind innovation and invention. It is this innovation and invention which enable companies to maintain their competitive advantage, this advantage drives profitability and this profitability continually establishes the business case for Diversity.

Thanks for reading, do get in touch to share ideas and for business collaboration.

Stephen C Campbell