During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …
… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.
I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.
I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.
Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.
I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.
The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].
As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …
View the internet as a Marketing Channel
If your message is not clear
If you have not defined your key Marketing Segments
If you have not identified the most appropriate Channels To Market
If you have not taken the time to define the Profile of your Ideal Client.
… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.
Any comments, let me know, if you need any consulting – get in touch.
If you are in the Bristol region of the UK and are looking to get some ground in the area of Business Marketing and the use of the Internet – you may well be interested in attending my latest workshop. We will be spending half a day going over the fundamentals of Business Marketing and the use of the Internet. The price is ridiculously low – and cannot be the reason why you would not choose to attend.
Whether you are running your own business or not – you should be thinking about your personal Brand and Message, making use of the Internet is the The perfect way to get that message out to who you wish to know about what it is that you have to offer. So please – join us on the 24th Oct.
“Are you confused when it comes to understanding how the internet can be used in both your personal and professional life ?
Are you afraid of being left behind when it comes to the use of the internet and the new technologies such as :-
Social Networking ?
In association with Ujima Radio – Stephen C Campbell will be holding a half day workshop on :-
Sat 24th Oct from 10:00 – 14:00
… teaching the fundamentals of Business Marketing & how to get started making use of the internet.
To learn more go to BristolBusinessSeminars.com and reserve your place – now.
I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by the business owner is :-
Throwing up a website
Placing multiple Ads in Yellow Pages
Placing Ads in the classifieds
Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-
Defining the message of your product/service
Working on your brand
Looking at Marketing Channels
Going through the Marketing Segmentation exercise
… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.
This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.
What do you think ? any comments ? do let me know.
Find below a recording of a [short] interview / discussion I took part in this morning reviewing
some of the latest news items in line with the importance of businesses adopting specific
Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.
Four main topic areas :-
Bing [microsoft’s new search engine]
Royal Mail [impending partial privitisation which normally leads to job losses]
The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]
With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.
Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA and is a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time.
(EMAILWIRE.COM, May 08, 2008 ) London, UK — Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time. The book deals with various aspects of the marketing process such as The Mathematics Of Marketing and Channel Marketing and; has been classified as an outstanding resource for the Small and Work From Home Business Owner as well as the Seasoned Entrepreneur.
Campbell (https://www.stephenccampbell.com/) is well placed to give advice on Marketing Strategies having conducted business in over 20 countries throughout Europe and The United States and the Far East and; now works as an international business consultant assisting businesses to define and improve their marketing processes and strategies. He and his team has developed significant expertise in Internet Channel Marketing – i.e. the skill of using the internet as a primary marketing channel to build the brand of a company, business owner and to drive offline revenues.
Recent reports (PR-USA.net – Singapore, May 5th 2008) states how “Recruit.net’s marketing strategy evolves targeting social media micromarkets with job channels” demonstrates how the internet is continuing to play an ever growing role in the marketing strategy employed by any company. The reports goes on to say “The collaboration with Ping.sg will help Recruit.net to add to its impressive list of places of where job seekers can search for their ideal jobs, across countries including Singapore, Malaysia, Australia, China, Hong Kong, India, Japan and New Zealand.” further demonstrates how Campbell and his team are on the bleeding edge of using the new technologies along with more traditional marketing techniques to drive business forward.
The Marketing Mastery publication (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) also carries chapters on Building Brands and The Internet (as a marketing channel). The book is timely as many small business still have not set the time aside to develop a coherent marketing strategy and many are still confused when it comes to incorporating the new technologies into their overall business strategies.