Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-
A Business Marketing Plan Is The Foundation Of The organisation :-
Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.
The Business Marketing Plan consists of several components, one which is important is that of :-
- Channel Marketing
The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.
If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.