I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by the business owner is :-
Throwing up a website
Placing multiple Ads in Yellow Pages
Placing Ads in the classifieds
Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-
Defining the message of your product/service
Working on your brand
Looking at Marketing Channels
Going through the Marketing Segmentation exercise
… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.
This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.
What do you think ? any comments ? do let me know.
As I continue to bring the lastest, fresh and relevant business news, comment and reviews to the listeners of the radio station – here is a podcast of an interview between Nigel Hutchins [GWE Business West Regional Director] regarding the
role of his organisation and what there is on offer for those who wish to become members.
GWE Business West provides training in the areas of …
Bespoke Business Training
As businesses look for the end of the recession, skills training will be one of the keys that companies will use as a foundation to enable them to take advantage of the rise in the economy [when it comes]. The organisation also provides networking opportunities for business members to get together and to exchange ideas. Business Chambers of Commerce are an important factor in the life of the business owners and as an extension to networking we see that they GWE arrange Breakfast Evenings as well as Evening meetings to give those interested in exchanging business, marketing and strategy ideas to be able to do so in an informal environment.
We touched on the books/authors
Think and grow rich – Napolean Hill
Who says elephants cant dance – Louis V Gerstner Jr.
Dan Kennedy – speaking about getting our of our environment to get ideas
We noted that despite the recession, there are plently of businesses out there that are not only surviving but doing very well.
Take a listen, and let me know if I can assist you in moving closer to your business goals – just comment or get in touch.
Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …
… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.
Here is one of a series of Business Testimonials that that I have collected over the years, this has been made into video format in the spirit of the rise of Universal Search. Full …
… name and business can be readily made know, just make contact. Business testimonials are something that should be used as a key component of any ongoing business marketing strategy plan. As you continue to ‘touch more and more clients, make a point to collect testimonials and use strategically.
Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-
A Business Marketing Plan Is The Foundation Of The organisation :-
Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.
The Business Marketing Plan consists of several components, one which is important is that of :-
The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.
If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.
Based on my relevant background combination of Education and Experience is Business Sales and Marketing …
… Development and using tried and tested processes; I am fortunate enough to be able to work with business owners spanning different industries. Here is a testimonial from one Business Owner following one of my thought provoking business strategy sessions.
As in all areas of the world no matter which city you happen to live in, you will need to have quality marketing in action within your business. This of course applies within the Bristol Marketing scene no matter what business you happen to be operating. When you choose to make use of a business marketing consultant then you will want to make sure that you make use of the very best talent that you can find to help you get to where you wish to be in as fast as time as possible.
There is a certain structure that is found in every large coporate where you will find the department of :-
… and all of the other fundamental departments. You will notice that Marketing is missing from the list above yet when we take a closer look at many of the small businesses that are in operation – we see that they are in fact operating without a specific, defined marketing department. We also see that the person who has been given the task of running the marketing efforts is not actually a marketing professional in education or experience. With that said you will actually be leaving the direction of your business to chance which is the opposite to what the major corporations do when hiring the very best talent on an annual basis.
Living in the Bristol Bath region ? need to talk with a Marketing Business Strategy consultant ?? You would be well advised to get in touch with Stephen C Campbell who is available on demand, to see if you qualify for a no obligation strategy consultation session.
Feel free to get in touch and let’s see if we can work together.
As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …
“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”
… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.
Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business.
When working with my clients I work on the pros and cons of niche marketing during the very first session. I work with them closely on their defining their business and developing marketing strategies with a focus on their Ideal Client Profile.
It is indeed critical to define which segment of the market each of your product and service fits into, this in turn will lead to finding, attracting and attaining your target. The reality is that, niche marketing is critical to your business success.
Thanks for reading, let me know if you have any comments.