I will be speaking to a group of business owners and individuals with business ideas on the topic of developing and executing an effective marketing strategy within their small and work from home business. The heart and soul of every business, from the largest corporate organisation to the smallest company is its ability to effectively get its products and services to its end user base.

It is unfortunate that the majority of business owners are not skilled in the process of developing and executing an effective business marketing strategy in order to develop their business. The business owner is of course mostly skilled in their core competency but the ability to manage their marketing efforts is something which is often lacking.

As a consequence, what normally happens is that the business runs without effective business negotiation strategies and tends to operate doing the same things that the other business do. This goes on to mean that the business operates without any major competitive advantage over others in the same market place.

If you are running your business and are in London, go to http://www.westminster.gov.uk/libraries/news/wrfevents.cfm and sign up to reserve your place for this exciting business presentation which will give you a chance to work with Stephen C Campbell who has conducted business in over 25 countries throughout Europe, the United States and the Far East.

What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company.

My business consultancy now has staff in 4 countries including Europe and the Far East, I now only concentrate on the highest incoming producing activities. More importantly for me, if I am not there in the office – the business will still continue to run. This is by design and all a part of my company’s marketing strategy and something which I strive to instill in my clients.

My “components a marketing strategy” report and audio give a basic introduction into marketing fundamentals and I’d appreciate if you grab yourself a copy. You can also learn some life changing business concepts over at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

When I start a Business Consultation session I introduce my clients (or refresh their minds) to Category Marketing. Unfortunately most small business and home business do not stop to take time up front to work on Business Planning and laying a solid foundation on which to base their businesses. Failure to do this invariably leads to problems and complications further on down the road.  So what is this category marketing about ?

You as the business owner should take time to sit down and plan out which category of the market your product or service fits into. What is meant by this ? consider the manufacturer’s of cars – when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That is to say, the car could be a Mini Car, a Sports Utility Vehicle, a Multu Purpose Vehicle, a Sports Car, a Soft Top convertible and so the list can goes on. A car is not just a car – the master category of car (your product or service) can and must be split up to provide a solid foundation from which to launch your business.

To define the category for your business, take a blank piece of paper, consider the example of the cars and try to come up with at least five different categories in which your product or service can be placed. You may be a plumber but where does your area of speciality lie ? bathroom, kitchens, central heating ? Let’s take the example of a motor mechanic -when building your business it may well serve you to determine where your speciality lies – do you work on brakes, fuel injection, exhausts, bodywork and the list could go on.

It is hoped that this brief post will serve as  a catalyst to get you to move toward thinking like a business stategist as you work on the foundation of your business.

For more tools and techniques related to developing your business see http://www.businessmansencyclopaedia.com/

Stephen C Campbell

In the last couple of months Capid Houser has launched into the web design and

development business service offering. As a Business Consultant who is always coaching

customer about differentiation and creating and promoting their Compelling Value

Proposition(s).  With this in mind we are offering a package which consists of full Website

Design, Logo Design, Business Consultation covering website optimization, search engine

optimization and marketing fundamentals and all this for an unbelievably low price.

 

Now onto the main point of the post, I have had many discussions with business owners

to get them to use our services and they often do not see the logic of having a web

presence. I spoke with a business owner yesterday (on Gloucester Rd, Bristol, UK) and

made the following points:-

 

o Your are leaving money on the table

o There are people who need your products/services who are online & don’t know you

   exist

o There could be someone on the other side of the world ready to be your customer

o Your customer base is no longer just on your doorstep

o The internet will allow you to multiply the time you have to service customers

 

… and the list could go on and on and on.

 

If you have a traditional business where you stand in the shop and trade your time for

dollars or pounds, then the internet will allow you to sell and service customers while

you are not sitting in the shop waiting for the next customer.

 

I will have to deal with this more in another post but please take the learning that in

the age in which we live, you must have a web presence for your small business. You

do not have to be a computer expert because there are companies (such as

Capid Houser) which can provide a complete service to get you online.

 

Any questions or comments, do get in touch.

 

With Respect,

 

-Steve Campbell

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with.

In everyday language the question I lead them to answer is “why should a customer want to do business with me?” or “

what is so special about my product or service”.  The answer to this leads us on to lots of different outcomes as we look at

marketing channels, customer satisfaction, customer retention and so on, some of which I will cover in future posts. But for

you the reader, business owner or someone with a business idea – get a blank piece of paper and write down the answer to

this question.

 

For example : I (Steve Campbell) have conducted business in around 20 countries throughout Europe, the Far East and

spent much time in the U.S. (which I absolutely loved) as well as living in the Far East (Japan) for over 2 1/2 years. This

coupled with my experience of running my own organization, experience of customers from a wide range of cultures

coupled with a strong academic foundation and expertise in Internet Marketing and developing technologies gives my customers confidence that I can bring all that background to help them with their business.

 

It is satisfying for me having come from a Research and Development background and a base of marketing in the

computer industry to now work across a wide range of market sectors.

 

In closing, if you can answer the question as to why someone would benefit from doing business with you, then you will be

in a muich stronger position to start telling people about it and providing your product or service to the world.

 

Good luck with your business and marketing, let me know if I can be of assistance to you.

 

Feel free to post your comments and let me know what you think.

 

Thanks,

 

-Steve http://www.CapidHouser.Com/

 

PS : check out this resource put together by me and my team

http://www.InformationInAudio.Com/