This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not matter no matter what industry ]niche or market segment] or size of the organisation for that matter. In other words the question to be answered is that of :-

what is you Promotional Channel Marketing Strategy ?

… of course, we know that when we speak of Channel Marketing this particular aspect of business development can readily be split into two main categories …

1] That of delivering the company’s products and/or services to the end user customer market place and …

2] The specific channel that may be used in order to promote the company’s products / services.

In some cases a company may choose to use the same go to market channel for both the consumption and the delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more than others and therefore driving customers to take specific actions in order to get them to enter the top of the marketing funnel.

One of the best things any business can start to do any time is to take some time out and take a blank piece of paper and consider the blend of marketing channels that they are actively using to promote products and services to the world at large [chosen target market segments].

The blend of and between marketing channels is critically important as the combination that is used will in fact be based on the results of the market segmentation development activities in line with who you the company is selling to and where [in terms of marketing channels] they congregate in terms of what the best medium is to use to deliver the unique value proposition’s message to them.

This is but one small part of a component of developing a business strategy.

Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch.

-Stephen C Campbell