To setup and run your business and achieve success it is imperative that the business, no matter what business it is – whether you are a Makeup Artists, Painter & Decorator or Interior Designer; your business must be structured around a flexible marketing strategy plan. You Following the steps below will provide a platform on which to build your business.

I have found that out of the many things one can focus on when determing the company’s marketing strategy is pay to focus on the following four areas :-

  • Category Marketing
  • Market Segmentation
  • Ideal Client Profile
  • Channel Marketing

When working on your business focussing in on these key points will serve you will to take your business results to the next level. To learn more about business and strategy visit http://www.businessmansencyclopaedia.com/

Stephen C Campbell

Often within organizations the question is asked (by varying sections of the workforce) “why are we bothering with Diversity”? The point being, “things have not been so bad up until this point so why divert time, energy and money into this thing called Diversity which only seems to be in existence to help certain sections of the workforce” and often can be interpreted as acting as a career progression disadvantage to the employees who come from the dominant sections of the workforce.

Today more that ever there is a need to establish the business case for Diversity and to ensure that the message is passed down throughout al levels of the organization.

_____________________________________

[display_podcast]

Above is a snippet of an interview between myself and Nadia Saba

Head Of Diversity for Avon & Somerset Police

_____________________________________

It is fair to say that Diversity is often greeted with a certain amount of skepticism and doubt, is normally ‘owned’ by the Human Resources department whose task it is to ensure that Diversity is implemented throughout the organization.

In some cases the individuals with the Human Resources who are tasked with rolling out the program may not be fully up to speed with Diversity themselves and with the root cause as to why it is essential in today business landscape to have a coherent Diversity program which is understood by all within the organization.

This is where establishing the business case for Diversity comes into play, it moves the emotional aspect out of focus and gives employees the ‘real reason why it is so important for their organization to have a coherent Diversity strategy in place i.e. it is down to the effect on the bottom line business results as the company continually strives to establish its competitive advantage over and against the other companies operating in the same market space.

More on this in an upcoming post.

Stephen C Campbell